Strategic Account & Access Manager

Overview

About Innovative Medicine

Role Summary

• Drives the growth of current portfolio at the accounts under his/her responsibility and is accountable to accelerate access to patients of new product launches.
• Develops local market access plans at the account level for J&J's portfolio as well as the necessary tools to support the strategy (including value dossiers, economic models and data generation strategies)
• Supports the development of and implements new processes, standards and plans aligned to HEMAR strategy which directly impact operational results.
• Build and maintain strong business partnerships with key stakeholders in all accounts at area level.
• Ensures earliest and optimal market access that reflect on patients’ benefits.
• Works in collaboration with cross- functional teams internally to develop timely and robust market access strategies for new products and current portfolio.
• Leads and works closely with key sectors/centers in their geographic area to understand and elicit the Market Access/Reimbursement requirements and to propose and implement the necessary strategies and actions to address these requirements.
• A sound understanding of the products’ key value messages, value proposition, economic tools and proper communication to ensure meeting the needs of local partners.
• Ensure efficient and robust end to end supply model to the accounts in scope with close monitoring of the demand and supply.
• Ensure adequate stock levels at the account’s levels.
• Have full coverage of the assigned territory in different Gulf territories (HCPs, purchasers, PTC committee and all other relevant stakeholders)
• Drive the formulary inclusion in the assigned account to accelerate the access and reimbursement of the medication in the accounts under his/her responsibility.
• Coding creation /Renewal and tender management support.
• Liaise between sales and local agent through attending therapy area meetings and ensure the alignments on executing the strategies.
• In depth knowledge and understanding
• Understanding and knowledge of disease area and products of their responsibilities and analysis of treatment pattern & unmet needs at the account level
• Develop an in-depth understanding of the local market and competitors landscape.
• HEMAR tools adaptation and use knowledge.
• Good knowledge of Health care compliance rules.
• Gap analysis/needs assessment
• Identify data gaps to support future plans and develop plans with HEMAR and the Business Units
• Work cross-functionally to gain key insights to support strategy development and future activities.
• Stakeholder landscaping, build networks and engagement
• Mapping of key stakeholders and thought leaders in disease areas from market access perspective at the account level
• Understand views and needs of key stakeholders including prescribers, patients, and payers.
• Plan, engage and visit key stakeholders at account level, following health care compliance guidelines to meet the needs for patients’ access to J&J's portfolio in geographic area and disease area of responsibilities.
• Create disease awareness for brand-value communication
• Supports the review & localize adaptation of products’ value dossier, evidence-based differentiation strategies with the HEMAT team
• Tailor KVMs (Key Value Messages) to meet partner needs to optimize market access at the account level
• Create partner awareness about burden of illness, unmet needs and keep them updated.
• Collaboration and long-term partnership with key internal and external partners.
• Ensure the implementation of the tactical brand plans are in line with the local business strategy and meet agreed budget
• Conduct the planned activities linked to the brand value propositions on timely basis to accelerate the medication’s access and reimbursement.
• Liaise with sales, marketing, medical & market access teams to develop tactical plans
• Assess and mitigate risks on business
• Have excellent visibility on competitor’s activities.
• Being on top of business (budget restrictions, price reduction pressure and market dynamics)
• Involve Sales, medico marketing & Market access teams as early as possible when facing market challenges/Dynamics.
• Frequent update the stakeholders mapping for the formulary inclusion.
• Protect the product position on the formulary.
• Budget planning
• Support budget planning with Business Units and ensure proper budget allocation and timely execution of planned activities.
• Partnership working
• Identify partnership opportunities with local health authorities in collaboration with Government Affairs Department.

Qualifications

• Bachelor’s Degree in a relevant Life Sciences Degree.
• 5+ years of proven experience in the pharmaceutical industry in at least one of the Gulf countries.
• Previous experience in the Therapy Area is preferred.
• Related market access or health economics experience working in pharmaceutical industry or health sector is preferred.
• Knowledge on how to interpret health economics and outcomes research, related terminologies is preferred.
• Excellent oral and written communication skills at all levels within the pharmaceutical industry to include senior health professionals, government figures and board members with an ability to verbalize and write clearly and effectively.
• Proven ability to communicate technical and economic concepts and approaches to non-technical partners.
• Proven excellent numeric and analytical skills together with good MS Office skills.
• Ability to adapt economic models to local needs.
• Ability to communicate results of studies to the public including publication and presentations.
• A strong performance track record.
• Customer Centric Mind-set.
• Project management experience and ability to meet tight deadlines in a timely and accurate manner with strong attention to detail.
• Flexibility to execute at an operational and strategic level, with a real focus on implementing solutions and showing value, translating theory into practice and action into results.
• Leadership abilities & competencies to lead a cross-functional team.
• Highly ethical standards and follows JNJ credo.

• Business Unit Leads

• HEMAR leads,
• Marketing.
• Sales
• Medical.
• Supply chain.

External

• **Would be expected to be involved with**:
• Pharmacists/Purchasers.
• PTC members.
• Payers
• Warehouse of pharmacies and different accounts
• Different decision makers, stakeholders in accounts