Stratège en expérience marketing numérique
Role Overview
The Digital Experience Strategist shapes user-centered web and mobile experiences for Community and Quebec banners.
The role leads campaign and business-request strategy and execution, translating objectives into cohesive, scalable, measurable digital experiences.
The strategist connects teams and aligns experiences with site goals, brand standards, user needs, workload priorities, and performance outcomes.
Key Skills for This Role
Full Job Posting
Role overview
The Digital Experience Strategist shapes user-centered web and mobile experiences for Community and Quebec banners.
The role leads campaign and business-request strategy and execution, translating objectives into cohesive, scalable, measurable digital experiences.
The strategist connects teams and aligns experiences with site goals, brand standards, user needs, workload priorities, and performance outcomes.
Employment and workplace
- Full-time contract until April 30, 2027, with the possibility of renewal.
- Hybrid work based in Montreal-Nord: one day per week on-site and four days remote.
- 37.5 hours per week.
Responsibilities
- Lead web and mobile experience strategy and execution across banners for campaigns and business requests.
- Manage B2C campaign workflows from request intake and brief development through detailed workback schedules.
- Facilitate discovery workshops to define objectives, scope, and success metrics.
- Translate business and marketing objectives into UX/UI requirements and experience strategies.
- Coordinate internal teams across Martech, banners, creative integration, content, product, and IT, as well as external partners.
- Guide UI designers in delivering solutions that meet user needs and business goals.
- Monitor workload, team capacity, and priorities to deliver high-value experiences first.
- Maintain consistency with site goals, brand standards, and design systems.
- Measure performance, lead post-mortems, and use UX/UI insights to optimize future experiences.
- Work with analytics and optimization teams on experimentation, testing, and performance-informed decisions.
Required qualifications
- At least 5 years of B2C marketing, digital experience strategy, or similar experience.
- Bachelor's degree in marketing or a related field.
- Experience with UX/UI design.
- Strategic problem-solving skills to align digital experiences with business goals, user needs, and brand standards.
- Excellent written and verbal communication; able to explain strategy and recommendations to stakeholders.
- Strong organization and time management; experience managing concurrent initiatives, dependencies, and timelines.
- Understanding of UX/UI principles, responsive and mobile-first design, and digital experience best practices.
- Proficiency with Figma, FigJam, Adobe Creative Suite, or similar design and collaboration tools.
- Familiarity with CMS environments and analytics and optimization tools.
- Knowledge of SEO best practices and their impact on user experience.
- Knowledge of AODA / WCAG 2.0 accessibility standards and inclusive design.
Benefits
- Flexible schedule and a 37.5-hour work week.
- Three weeks of paid vacation and two sick days.
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