Staff Product Manager - Email AI

Key Responsibilities

• Lead Generative Content & Layout AI Strategy Define and execute the vision for prompt-to-email creation, AI copy generation, brand-aware messaging, and multi-language copy localization. Enable non-technical marketers to create production-ready email layouts and copy instantaneously.
• Build Autonomous Sequence
• Architect and deploy 'Sequence AI' capabilities that automatically design multi-step lifecycle journeys—such as lead nurture, cart recovery, onboarding, upsells, and re-engagement—from simple natural language prompts.
• Drive Predictive & Send Optimization AI Lead the development of predictive recommendations, send-time optimization engines, automated subject line scoring, and dynamic personalized content fields to continuously maximize engagement rates.
• Establish AI Governance & Quality Safeguards Maintain high standards for responsible AI by establishing guardrails around brand voice consistency, content quality evaluation, hallucination suppression, and global privacy compliance.
• Drive Product Strategy & Cross-Functional Alignment Establish a 12–18 month product roadmap for Email AI aligned with HighLevel’s broader company strategy. Partner closely with core AI, Engineering, Product Design, Customer Success, and Go-To-Market teams.
• What Success Looks Like
• First 90 Days
• Strategic Roadmap: Formulate a comprehensive vision and 18-month strategic roadmap for Email AI and autonomous lifecycle generation.
• Instrumentation & Quick Wins: Establish baseline performance metrics and identify quick-win enhancements in generative text/layout prompts based on initial user feedback.
• Cross-Functional Alignment: Align core AI research, engineering, and product design teams on key priorities and architecture milestones.
• First 12 Months
• General Availability Launch: Launch Email AI and Sequence AI into General Availability (GA) with widespread adoption across HighLevel accounts.
• Creation Velocity Uplift: Drastically reduce campaign creation time for non-technical users through natural language prompt-to-layout capabilities.
• Autonomous Journeys: Deliver production-ready Sequence AI capabilities that automate complex multi-touch customer lifecycle journeys.
• Lead Generative Content & Layout AI Strategy
• Define and execute the vision for prompt-to-email creation, AI copy generation, brand-aware messaging, and multi-language copy localization. Enable non-technical marketers to create production-ready email layouts and copy instantaneously.
• Drive Predictive & Send Optimization AI
• Lead the development of predictive recommendations, send-time optimization engines, automated subject line scoring, and dynamic personalized content fields to continuously maximize engagement rates.
• Establish AI Governance & Quality Safeguards
• Maintain high standards for responsible AI by establishing guardrails around brand voice consistency, content quality evaluation, hallucination suppression, and global privacy compliance.
• Drive Product Strategy & Cross-Functional Alignment
• Establish a 12–18 month product roadmap for Email AI aligned with HighLevel’s broader company strategy. Partner closely with core AI, Engineering, Product Design, Customer Success, and Go-To-Market teams.

Requirements

• Experience: 8+ years of Product Management experience in SaaS, with focused expertise building AI/ML products, LLM integrations, generative AI interfaces, or prompt engineering workflows.
• Domain Expertise: Deep understanding of marketing automation workflows, email campaign lifecycle, and generative text/image/layout applications.
• UX Excellence: Proven track record of designing intuitive, high-adoption AI-native user experiences that simplify complex technical capabilities.
• Product Craft: Data-fluent mindset with experience defining instrumentation, writing clear outcome-focused PRDs, conducting user research, and tracking engagement metrics.
• Leadership: Strong stakeholder management skills with a history of driving cross-functional alignment across Engineering, Design, AI, and GTM teams.
• 8+ years of Product Management experience in SaaS, with focused expertise building AI/ML products, LLM integrations, generative AI interfaces, or prompt engineering workflows.
• Specialized ML Background: Background in predictive modeling, recommendation engines, or natural language processing (NLP).
• Global Experience: Experience designing features for international audiences, including multi-language support and localized content generation.
• Additional information
• The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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Nice-to-Have

• Specialized ML Background: Background in predictive modeling, recommendation engines, or natural language processing (NLP).
• Global Experience: Experience designing features for international audiences, including multi-language support and localized content generation.
• Nice-to-Have

Additional information