Staff Product Designer - Growth (Onboarding)

Overview

• The team
• We are looking for a Staff Product Designer - Growth (Onboarding), to play a crucial role in shaping the future of Kraken in the crypto space.
• This is a staff-level individual contributor role with ownership of complex, high-impact design challenges on the Onboarding team where we help users unlock access to a wide range of Kraken products.
• You will lead design across critical first-touch experiences including account creation, identity verification, and first product access.
• These journeys shape how users build trust with Kraken and determine how quickly they reach value.
• This role requires strong product judgment, independence, and leadership through influence.
• You will operate across large, ambiguous problem spaces, set direction for critical user journeys, and partner closely with product, engineering, data, research, and compliance teams to deliver measurable outcomes.
• The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we can offer access to crypto to as many people as possible around the world.
• Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences.
• We re obsessed with our products and care about the smallest details.
• We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.
• The opportunity
• Raise the bar for the industry by leading staff-level design work across Kraken s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust.
• Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access.
• Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements.
• Shape and evolve Kraken s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams.
• Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders.
• Influence product direction through strong product thinking, user insight, and clear articulation of design decisions.
• Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value.
• Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team.
• Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases.
• Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.