Sr. Sales Manager or Assistant General Manager for Steel Fabrication and Galvanizing
Skills
About This Role
Overview
Job Description Sr Sales Manager/ Assistant General Manager – Business Development
Designation
Sr Sales Manager/Assistant General Manager – Business Development
Role Positioning
This role is positioned as
second in line of command within the Business Development function
and will act as the
primary growth driver
for PSU, EPC, and large infrastructure projects across India.
The incumbent will be expected to operate with
near-GM autonomy
, represent the organization at senior client and government levels, and step in for the GM when required for commercial and strategic engagements.
Seniority-Adjusted Role Summary (PSU / EPC Focus)
The Assistant General Manager – Business Development will lead national-level business development initiatives focused on
Public Sector Undertakings (PSUs)
,
EPC contractors
, and large private infrastructure developers.
The role requires deep expertise in
government tendering, high-value project bidding, and long-cycle sales closures
related to steel fabrication and hot-dip galvanizing services.
The position demands
strategic ownership of the sales pipeline
, direct accountability for revenue growth, and close coordination with factory operations to ensure execution feasibility and margin protection.
Enhanced Experience Benchmark (GM-Level)
- **15–20 years**
- of progressive experience in Business Development / Sales / Marketing
- Mandatory exposure to:
- PSU projects (Central & State Government)
- EPC / infrastructure / transmission / railways / oil & gas / renewable / highways sectors
- Demonstrated leadership in:
- High-value tendering and bidding (INR multi-crore projects)
- Negotiation and closure of long-gestation government contracts
- Experience representing the organization in:
- Pre-bid meetings
- Technical & commercial negotiations
- Client audits and compliance reviews
PSU / EPC-Specific Responsibilities (Added Emphasis)
- Own and manage
- PSU and EPC key accounts
- at a national level.
- Track and evaluate tender opportunities across:
- GeM Portal
• CPPP (Central Public Procurement Portal)
- State government procurement portals
- Lead pre-qualification submissions, consortium coordination (if applicable), and bid strategy formulation.
- Engage with EPC contractors during
- design and BOQ finalization stages
- to ensure specification alignment with company capabilities.
- Drive repeat business and long-term rate contracts with PSUs and EPC majors.
Authority & Decision-Making Level
- Authorized to lead commercial discussions and pricing strategy within approved frameworks.
- Acts as
- GM’s nominee
- for business development meetings, client visits, and pre-bid conferences when required.
- Provides strategic market inputs to top management for capacity planning and geographic expansion.
Language & Stakeholder Interface (Reinforced)
- **English**
- – Primary language for tenders, contracts, and national clients
- **Hindi**
- – Essential for PSU, EPC, and government stakeholder interactions across North and Central India
- **Tamil**
- – Mandatory for factory coordination, local authorities, and regional clients
Compensation Alignment (GM Benchmark)
- **Senior management–level competitive salary**
- , benchmarked to GM-2 / AGM-Plus roles in Indian heavy engineering and infrastructure sectors
- **Performance-linked incentives**
- tied to order booking and revenue realization
- **Company-provided or subsidized food, accommodation and transportation**
- at factory location
- Long-term career progression to
General Manager – Business Development
based on performance
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