Sr. Research Data Analyst

Role overview

Campaign analysis

• Evaluate membership campaigns and audience segments to identify trends, successes, and improvement areas.
• Define pre- and post-campaign analyses, assess responses to marketing offers, and recommend campaign enhancements.
• Present actionable findings and recommendations to management to improve campaign performance and membership growth.
• Forecast membership trends and compare current results with prior-year performance.

Reporting and data requests

• Analyze data across systems and departments and help improve analytics for supported business units.
• Help ensure web, email, and direct marketing systems track campaigns for analysis and reporting.
• Prepare monthly reports on membership performance, including acquisition, retention, and churn.
• Monitor KPIs, analyze trends, and develop clear report summaries, visualizations, and dashboards.
• Retrieve, validate, organize, and deliver data and specialized analyses to teams in a timely manner.
• Collaborate with marketing, sales, finance, and other departments on data-driven support.

Requirements

• Bachelor’s degree in data science, statistics, economics, business, or a related field.
• 7+ years of experience in data analytics, database marketing, campaign management/effectiveness tools, or related work measuring and improving programs.
• Strong analytical, data manipulation, and reporting skills, including translating stakeholder needs into analytical processes.
• Demonstrated commitment to outstanding service.

About the AMA