Sr. / Relationship Manager - Liability Sales
Skills
About This Role
Job Summary
This position is responsible for generating fresh deposits by acquiring new-to-bank relationships and engaging potential customers.
The role involves active participation in achieving the deposit and revenue targets of the Retail Banking team, as well as meeting Key Performance Indicators (KPIs) targets.
Job Responsibilities
- Achieve CASA deposit targets according to assigned KPIs and PAM targets through new business sales, referrals, and retention of relationships, with a primary focus on the liability side.
- Attain NTB (New-To-Bank) liabilities and deposit targets by identifying target markets and potential customers.
- Develop and maintain strong relationships with clients to ensure high levels of customer satisfaction.
- Formulate and execute strategies with detailed action plans to achieve assigned business goals, increase the Banks market share in deposits, understand competition, and consolidate and retain business relationships.
- Identify and capitalize opportunities to increase sales to existing customers, maintain appropriate conversion rates, and proactively cross-selling a range of banking products and services.
- Conduct outbound sales calls and proactively identify market opportunities to establish effective lead generation strategies.
- Build and manage a relationship-based portfolio, covering all banking requirements of customers, including KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance.
- Attend networking events to develop and deepen relationships, explore customer needs, and match the Banks products with these needs to grow the deposit base.
- Ensure timely management of Enhanced Due Diligence (EDD) and Customer Due Diligence (CDD) in compliance with bank policies and procedures.
- Ensure that all customers are on-boarded in accordance with bank compliance policies and regulatory guidelines.
Minimum Experience
- Minimum 8 to 10 years of front end banking experience (Retail / Business Banking), preferably in GCC.
Job Specific Skills
- Proven experience in retail banking with a focus on liability products.
- Strong understanding of the UAE banking sector, including regulatory requirements.
- Excellent communication, relationship management, and sales skills.
Behavioral Skills
- Strategic thinking with a focus on customer growth and satisfaction.
- Proven leadership and relationship-building skills.
- Proficiency in sales, cross-selling, and up-selling banking products.
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