Sr. Product Manager

About Rivian

Role Summary

Responsibilities

• Own the product strategy and roadmap for upper-funnel web experiences, including discovery, education, consideration, conversion, and re-engagement.
• Partner across marketing, brand, design, analytics, data science, research, and engineering on personalization and growth.
• Define how customer identity, context, behavior, intent, and lifecycle stage inform web experiences.
• Build experimentation frameworks covering hypotheses, test design, prioritization, measurement, and learning synthesis.
• Define how search, recommendations, content, and conversational discovery work together.
• Develop measurement frameworks balancing leading indicators with downstream commercial outcomes.
• Identify AI and agentic opportunities for discovery, education, personalization, and decision support.
• Analyze customer journeys and funnels to identify friction and improve purchase progression.
• Connect customer data and marketing technology platforms to audiences, experiences, and measurement.
• Ensure trust, privacy, transparency, accessibility, and brand integrity in personalization decisions.
• Coach and elevate other product managers.

Qualifications

• Significant product management experience with consumer digital products, web experiences, personalization, growth products, or marketing technology.
• Deep understanding of the web funnel from awareness and consideration through conversion and engagement.
• Strong marketing science foundation covering segmentation, positioning, messaging, experimentation, and behavioral design.
• Experience partnering across marketing, design, analytics, data science, and engineering.
• Experience with personalization, recommendation, search, ranking, lifecycle, or machine-learning-powered consumer products.
• Ability to combine qualitative insight, quantitative analysis, and business context into product direction.
• Technical fluency in personalization tradeoffs such as signal quality, cold start, feedback loops, relevance, and explainability.
• Principled approach to trust, fairness, privacy, transparency, and inclusivity.
• Excellent written, verbal, and executive communication skills.

Preferred Qualifications

• Experience in automotive, mobility, retail, travel, financial services, or another high-consideration direct-to-consumer category.
• Experience building personalized, recommendation-driven, conversational, or agentic customer experiences.
• Experience with CDPs, CRM systems such as Salesforce, marketing automation, experimentation platforms, analytics tools, and content or commerce systems.
• Experience connecting marketing engagement to sales and service outcomes across multiple channels.
• Experience operating at Staff level and influencing across multiple teams without direct authority.

Pay Disclosure

• The Vancouver salary range is CAD 96,800 to CAD 121,000.
• The role may include an annual performance bonus and equity awards.

Benefits

• Rivian offers benefits for eligible full-time and part-time employees, including paid vacation, paid sick leave, insurance benefits, and potential participation in retirement and employee stock purchase programs.