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Sr. Paid Media Manager

VELOX
Boise, USA
Full-time
Senior · 5+ years experience
Onsite
Discovered 2 weeks ago
Communication

Full Job Posting

Responsibilities

  • Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
  • Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
  • Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
  • Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
  • Constant ongoing creation of keywords, display banners, and ad copy
  • Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
  • Work with cross-functional teams on increasing ad relevancy scores and average ad position
  • Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
  • Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

Required Skills

  • 5+ years in Managing Ad Campaigns
  • 3+ years of Google Ads Experience
  • 3+ years of Facebook Ads Experience
  • A genuine passion for online marketing & paid search/media
  • Google Ads & Facebook Ads Certified
  • Strong communication skills; able to communicate complex information clearly
  • Affiliate marketing experience a plus
  • Undergraduate degree in business/marketing or equivalent experience

Benefits

  • Top-Tier Competitive Compensation
  • Health, Dental, & Vision Insurance (Company Matched)
  • Generous 401k (Company Matched)
  • Life Insurance (Company Paid)
  • 3 Weeks of Paid Vacation & 12 Paid Holidays
  • Empowered Work Schedules
  • Private Downtown Parking (Company Paid)
  • Walking Distance to Greenbelt & BODO
  • On-Site Gym & Complimentary Personal Training (Weekly)
  • Team Building Events, Catered Lunches & Numerous Company Parties
  • Kombucha On Tap!
  • What's our culture like?
  • We’re kind of like one big (or small, depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and "always striving for greatness" is the name of our game.

Qualifications

  • 5+ years in Managing Ad Campaigns
  • 3+ years of Google Ads Experience
  • 3+ years of Facebook Ads Experience
  • A genuine passion for online marketing & paid search/media
  • Google Ads & Facebook Ads Certified
  • Strong communication skills; able to communicate complex information clearly
  • Undergraduate degree in business/marketing or equivalent experience

Preferred Qualifications

  • Affiliate marketing experience a plus

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