Sr Marketing Operations Manager

About ServiceNow

Role overview

Key responsibilities

• Own marketing operations strategy for an assigned APAC portfolio and improve growth, effectiveness, and efficiency.
• Advise regional marketing leaders on planning, budgeting, operating cadence, insights, action planning, and process, automation, and AI adoption.
• Improve program performance and pipeline progression; coordinate consistent methodology across markets.
• Implement budget, planning, forecasting, and pipeline management tools with regional and global operations leaders.
• Run cross-market reviews, measurement, and recovery actions; coordinate cross-functional groups.
• Measure, analyze, forecast, and report on campaign and program results against KPIs and OKRs.
• Provide insights for Quarterly Business Reviews and pipeline reviews.
• Coordinate with field marketing, global marketing operations and programs, strategy and operations, and sales teams.
• Build consensus, resolve project issues, and maintain marketing-system efficiency, data quality, and buying-group coverage.
• Test processes, automation, and AI; mentor junior colleagues; develop scalable playbooks and templates.

Qualifications

• Bachelor’s degree in marketing or commerce and 12+ years of overall experience, or an advanced degree with a marketing emphasis and equivalent experience.
• A significant portion of experience should be in high-tech or B2B marketing operations.
• Demonstrated success across multiple markets or regions in complex environments, including influencing without direct authority.
• Experience applying AI to work processes, decision-making, or problem-solving.
• Experience with CRM and/or marketing automation software; advanced Microsoft Excel is mandatory and advanced Power BI is well regarded.
• Experience managing budgets and vendors for multi-market marketing programs.
• Strong communication, storytelling, organization, time management, analytical, and problem-solving capabilities.
• Understanding of SaaS markets, business models, and buyer personas; comfort working across Sales, Product, Customer Success, and other functions.

Work arrangement

• The employer describes flexible, remote, and required-in-office work personas but does not specify which applies to this position.