Sr Marketing Campaign Manager
Role Overview
About Us HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people. Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. It’s an exciting time to join! Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next. The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region. This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey. **Due to the needs of the business and the teams this role supports, candidates must reside within the Eastern Time Zone (ET).
Job requirements
• Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
• Demonstrated success executing marketing strategies for up-market segments.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
• Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
• Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
• Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
• Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
• Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
• Compelling communicator who can present plans, learnings and results to diverse stakeholders.
Job responsibilities
Full Job Posting
Job requirements
- Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
- Demonstrated success executing marketing strategies for up-market segments.
- Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
- Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
- Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
- Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
- Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
- Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
- Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
- Compelling communicator who can present plans, learnings and results to diverse stakeholders.
Job benefits
- Equity in a global, high-growth HR tech SaaS leader
- 401(k) with a 3% company match effective the month following your start date
- $2,500 employee referral bonus
- Medical, dental, and vision coverage from day one
- $1,920 annual wellness stipend to support your physical and mental wellbeing
- Annual Headspace membership and expanded wellness benefits
- Hybrid working model for Bobbers in the NY metro area
- Temporary work from anywhere for up to 2 months per year (after 6 months)
- Generous paid time off and company holidays to rest, recharge, and enjoy
- Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
- Your birthday off — plus a special gift from us
- Home office allowance to set up your ideal workspace
- Two paid Social Impact days each year to give back to causes you care about
- Frequent team and company social events, both in-person and virtual
About HiBob
HR technology company providing a cloud-based people management platform for mid-sized and multinational employers.
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