Sr. Manager
Skills
About This Role
Overview
- This role is part of the KBO and EKQ Product CVP team, which supports Visa to offer a strong consumer value proposition in the market.
- The role holder will work closely with the regional and CEMEA Products Leaders as well as other functions including Country management, Marketing, Finance etc.
- A key deliverable is to ensure a competitive product CVP through internal capabilities and external partnerships, to improve Visa's market share and top of wallet position.
- In specific, the role will support the CVP team to:
- Manage existing product benefit providers with a view on improving customer proposition and balanced with optimizing return on Visa investment
- Launch New product - includes expanding coverage of existing products to new markets as well as creating new variants based on regional requirements
- Explore continuous improvement opportunities in the value proposition including customer benefits, services and overall user experience
Responsibilities
- Be a problem solver and trusted advisor to the Head of CVP for KBO and EKQ
- Project manage multiple CVP initiatives including product launches and enhancements and optimizations - covering business case preparation, system set up, pricing, communication etc.
- Support in KBO and EKQ product strategy development through a combination of consumer research, Visa data analysis, tracking usage of existing benefits
- Support in budget management including tracking of program performance and sharing forecasts with finance as per budget cycles
- Develop CVP addressing new and evolving consumer needs and emerging segments.
- Develop monetized benefit ecosystems, build strong business cases, and deliver measurable revenue impact
- Co-create differentiated propositions with issuing banks, acting as a trusted advisor to senior stakeholders
- Develop compelling narratives, sales toolkits, and activation strategies to drive adoption
- Partner with internal stakeholders such as the CEMEA CVP Hub, Interchange, Pricing, Marketing, Research, Data science, Merchant and Country teams.
- Work with external partners including existing benefit providers and continuously evaluate new options
- Support initiatives such as benefits resell, enabling clients to differentiate their proposition in the market
- Use data, consumer insights, and market trends to continuously refine and enhance propositions
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