Sr. Manager, Marketing Programs & Operations

Drive Marketing Strategy & Planning

Build and evolve the operating system that powers Marketing.

Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments.

Lead annual and quarterly planning, goal setting, business reviews, and organizational planning.

Drive prioritization and resource allocation to maximize impact and focus.

Lead Cross-Functional Execution

Drive execution of Marketing's highest-priority initiatives.

Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs.

Establish operating rhythms that improve accountability, visibility, and decision-making.

Identify risks, remove blockers, and ensure strategic initiatives stay on track.

Own Investment & Resource Planning

Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation.

Develop frameworks to evaluate investments and prioritize opportunities.

Provide visibility into budget performance, spending, and ROI.

Build and Lead a High-Performing Team

Lead, coach and develop a team responsible for Marketing programs and operations.

Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture.

Build the team’s capabilities and structure as the needs of the Marketing organization evolve.

Build Organizational Effectiveness

Create systems and processes that help Marketing scale.

Improve visibility into priorities, capacity, execution health, and progress.

Simplify workflows, strengthen collaboration and drive operational excellence.

Lead Measurement & Reporting

Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes.

Track goals, strategic initiatives, and performance.

Deliver insights that improve decision-making and resource allocation.

Oversee Marketing Operations & Technology

Own marketing operations, workflows and infrastructure.

Improve planning systems, campaign operations, and execution processes.

Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter.

7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplines.

Proven people-management experience, including building, coaching, and developing high-performing teams.

Proven success building operating systems and leading complex cross-functional initiatives in high-growth organizations.

Strong experience in strategic planning, budgeting, forecasting, resource management, and organizational design.

Exceptional program and project management capabilities.

Experience partnering closely with executive leadership teams.

Strong analytical, financial, and problem-solving skills.

Experience developing reporting frameworks, operational dashboards, scorecards, and business reviews.

Ability to influence stakeholders across functions and organizational levels.

Excellent communication, presentation, and organizational skills.

Ability to balance strategic thinking with hands-on execution.

Experience supporting multi-functional marketing organizations.

Experience in consumer technology, marketplaces, SaaS, fintech, media, or mission-driven organizations.

Experience managing budgets, agencies, procurement, and vendor relationships.

Experience building Strategy & Operations, Program Management, or organizational planning functions.

Familiarity with modern marketing technology stacks, workflow systems, AI-enabled productivity tools, and operational best practices.

Why you’ll love it here

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.

Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.

Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $163,500 - $245,500. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

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