Sr Manager, Creative - Mattel Masterbrand

Qualifications

• Conceptual creative thinker: Able to translate strategy and consumer insight into simple, powerful creative ideas with the ability to scale across channels.
• Exceptional design sensibility: Strong command of typography, composition, visual systems, storytelling, art direction, and craft.
• Brand builder: Understands how to build a distinctive global brand while creating enough flexibility for it to remain fresh, surprising, and culturally relevant.
• Hands-on creative leader: Comfortable moving between creative direction and making, with the ability to develop ideas visually and guide them through execution.
• Integrated thinker: Sees the brand experience holistically and understands how an idea can move across campaigns, content, social, digital, environments, experiences, retail, packaging, and emerging touchpoints.
• Culture-forward: Curious about entertainment, design, fashion, gaming, art, technology, social behavior, and broader culture, with an instinct for how brands can participate authentically.
• Multi-brand storyteller: Able to work across a portfolio of iconic brands while understanding how each brand’s individual equity can connect back to the larger Mattel story.
• Collaborative leader: Thrives in a highly matrixed organization and builds strong relationships across creative, marketing, design, communications, and business teams.
• Agency-savvy: Experienced in briefing, directing, challenging, and partnering with agencies and external creative talent to deliver exceptional work.
• Compelling communicator: Able to articulate the thinking behind creative work, build alignment, and confidently present to senior leadership.
• Creative problem solver: Comfortable with ambiguity and energized by assignments where the creative opportunity or solution has not yet been defined.
• Masterbrand and corporate brand development
• Brand identity and visual systems
• Creative concepting and art direction
• Integrated campaign development
• Brand storytelling and narrative development
• Digital and social creative
• Experiential, events, and environmental design
• Content, video, motion, and animation
• Retail and packaging creative
• Multi-brand and portfolio storytelling
• Cultural and partnership activations
• Agency and production partner management
• Creative team leadership and mentorship
• Executive-level presentation and storytelling