Sr. Manager, Commercial Insights & Analytics

Job overview

Commercial insights and strategy

• Lead analysis of category, consumer, shopper, and channel dynamics across U.S. and Canadian retail and foodservice markets.
• Identify trends, competitive risks, distribution shifts, promotional performance, and whitespace opportunities, translating findings into forward-looking actions.
• Integrate consumer, shopper, syndicated, retailer, distributor, and internal performance data into narratives that inform brand, customer, assortment, and innovation strategies.
• Develop retailer and distributor stories and fact-based recommendations for line reviews, joint business planning, and growth initiatives.
• Embed research findings and consumer learning into annual planning, brand strategies, and innovation pipelines.

Research and analytics platforms

• Lead qualitative and quantitative research from business question and brief through methodology selection, agency management, execution, synthesis, and strategic recommendations.
• Manage enterprise data platforms, vendor contracts, budgets, invoicing, rate negotiations, and partner relationships.
• Develop dashboards, KPI reporting, and shared metric definitions to improve visibility, analytical rigor, efficiency, and cross-functional alignment.

Qualifications

• Bachelor’s degree in business, marketing, advertising, communications, or a related field, with at least 8 years of progressive experience in CPG insights, consumer research, commercial analytics, or marketing data management.
• CPG experience supporting retail and foodservice channels is required; U.S. and Canadian market experience is strongly preferred.
• Category management and shopper insights experience are strong assets.
• Demonstrated ability to independently lead qualitative and quantitative research end-to-end, including briefing and managing research agencies.
• Deep experience with syndicated, retailer, and vendor data platforms such as Circana/IRI, NielsenIQ, SupplyTrack, 84.51, Scintilla, Dunnhumby, or similar tools.
• Strong analytical and marketing analytics capabilities, including complex datasets, hypothesis testing, statistical methods, and actionable recommendations.

Leadership and communication

• Strategic thinking, commercial acumen, intellectual curiosity, and ability to proactively identify opportunities and learn tools and tactics.
• Excellent written and verbal communication and ability to influence cross-functional partners and customer-facing discussions.
• Collaborative people leadership, project management, diplomacy, negotiation, and conflict-resolution skills; balances priorities while maintaining attention to detail and quality.

Compensation

• Typical hiring range is $110,000–$150,000; base pay may vary based on market, job-related knowledge, skills, experience, job grading, and internal equity.
• Employees may be eligible for an annual incentive program, subject to eligibility requirements.

Benefits and workplace

• The posting describes benefits including health, dental and vision coverage, assistance programs, wellness programs, retirement planning, parental leave, disability support, flexible policies, summer hours, volunteer hours, and learning opportunities.
• The company describes flexible work and a safety-focused work environment; no specific workplace arrangement is stated.

About High Liner Foods