Sr. Director, Performance Marketing

Requirements

• Qualifications
• Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related discipline; equivalent professional experience will also be considered.
• 7-12 or more years of progressive experience in performance marketing, digital marketing, growth marketing, e-commerce, or a related field.
• At least two to five years of senior leadership experience overseeing multiple digital marketing disciplines and leading leaders.
• Demonstrated success driving profitable customer acquisition and revenue growth within a large-scale B2C e-commerce, retail, marketplace, or digitally led consumer business.
• Deep expertise in paid search, influencer/creator strategies, shopping and product feeds, affiliate marketing, display/programmatic advertising, paid social, SEO, TV/audio, and conversion optimization.
• Experience managing significant marketing budgets and making investment decisions across multiple brands, channels, customer segments, or business units.
• Strong understanding of digital customer journeys, landing-page strategy, website usability, content performance, personalization, and experimentation.
• Advanced analytical and financial acumen, with the ability to connect marketing activity to revenue, profitability, customer value, and enterprise performance.
• Experience with attribution methodologies, marketing-mix modeling, incrementality testing, customer segmentation, forecasting, and executive reporting.
• Working knowledge of major advertising platforms, shopping platforms, affiliate networks, analytics solutions, testing platforms, content-management systems, and customer-data technologies.
• Demonstrated ability to build and develop high-performing teams while effectively managing agencies, vendors, and platform partners.
• Strong executive presence and communication skills, with the ability to influence senior leaders and create alignment across complex, matrixed organizations.
• Proven ability to operate effectively in a fast-paced environment with significant seasonal peaks, shifting priorities, and high expectations for execution.
• Customer-centered, commercially minded leadership style with a strong bias toward action, measurement, and continuous improvement.
• Preferred Experience
• Experience within a multi-brand e-commerce, gifting, retail, consumer products, or highly seasonal business.
• Experience leading performance marketing across both customer acquisition and retention.
• Familiarity with privacy requirements, consent management, brand safety, and evolving digital advertising regulations.
• Experience using automation, machine learning, or artificial intelligence to improve bidding, audience selection, content, personalization, forecasting, and marketing productivity.