Sr Data Analyst - Marketing Analytics
Role Overview
A senior analyst role connecting data and strategy and translating guest and business performance insights for cross-functional partners.
The role emphasizes storytelling, stakeholder collaboration, and helping leaders understand what is happening and what actions to take.
Key Skills for This Role
Full Job Posting
Pay
- The stated pay range is $88,000 to $158,000; no pay cadence is specified.
Team context
Marketing Analytics supports Target’s Marketing organization with insights that inform enterprise decisions and guest experiences.
The Loyalty Analytics team works across customer behavior, marketing strategy, personalization, and business performance.
Role overview
A senior analyst role connecting data and strategy and translating guest and business performance insights for cross-functional partners.
The role emphasizes storytelling, stakeholder collaboration, and helping leaders understand what is happening and what actions to take.
Responsibilities
- Explore data to explain business performance and identify what may come next.
- Conduct ad hoc and deep-dive analyses to find opportunities and support strategic decisions.
- Translate guest performance insights into data-driven strategies with marketing and cross-functional partners.
- Build intuitive dashboards and visualizations that communicate actionable takeaways.
- Lead presentations and storytelling sessions with leaders and stakeholders.
- Maintain strong business relationships and align analytics with changing priorities.
Qualifications
- Four-year degree or equivalent experience.
- 3+ years as a data analyst with quantitative background or equivalent experience and demonstrated storytelling, stakeholder communication, and strategy focus.
- Can distill complex data into clear, persuasive narratives and is curious about guest behavior and business trends.
- Experience with Tableau or Power BI for dashboards and data communication.
- Advanced SQL experience writing complex queries.
- Intermediate proficiency with Python or R.
Workplace
- Hybrid/Flex for Your Day: the role is performed both onsite at the assigned Target HQ Minnesota location and virtually, based on role, team, and task needs.
- Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target.
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