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Sr. Campaign Specialist

SOUMRiyadh, KSA3 weeks agoSenior
Senior

Skills

Sr. Campaign Specialist

About This Role

Responsibilities

  • Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter/X, Snapchat, and more to drive engagement, growth, and conversions
  • Manage scheduling, publishing, and engagement using social media management tools
  • Analyze campaign performance using platform analytics and translate data into actionable insights
  • Create and implement nationwide advertising strategies to support brand visibility and conversion goals
  • Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
  • Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
  • Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
  • Plan and execute direct marketing campaigns, managing everything from concept to results analysis
  • Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
  • Continuously optimize lead generation and marketing communication methods for compliance and impact

Requirements

  • 2 4 years of proven experience
  • in campaign management, digital marketing, or social media strategy
  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment
  • Strong understanding of major social media platforms and digital marketing best practices
  • Proficient in interpreting analytics data and using insights to inform decisions
  • Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
  • Excellent written and verbal communication skills
  • Creative, proactive, and detail-oriented with a strong sense of ownership
  • Strong project management and cross-functional collaboration skills
  • Fluency in Arabic and English is a must

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