Sr. Business Development Executive

About This Role

Senior Business Development Executive (Coffee Roastery)Role Objective

Support revenue generation by actively developing leads, closing deals, and expanding client base across B2B and retail channels.

Key Responsibilities

• Generate leads and acquire new customers in cafés, offices, and retail outlets
• Manage day-to-day sales pipeline using CRM tools
• Conduct client meetings, product presentations, and tastings
• Support onboarding of new clients and ensure smooth account activation
• Maintain strong relationships with existing clients and upsell products
• Monitor competitor activity and market trends
• Support e-commerce sales initiatives and partnerships

Requirements

• Minimum 5–7 years of experience in coffee or FMCG sales
• Strong knowledge of specialty coffee, equipment, and market trends
• Experience in B2B and retail sales
• Familiar with CRM systems and structured pipeline management
• Strong communication, negotiation, and relationship-building skills
• Arabic speaker (preferred/mandatory based on strategy)
• UAE experience (mandatory)
• Valid UAE driving license

KPIs

• Monthly sales targets achievement
• Number of new client acquisitions
• Lead conversion rate
• Client retention and upselling performance
• CRM pipeline accuracy and activity levels

Job Type: Full-time

Application Question(s):

• What is your monthly sales target achievement (AED or volume) in your last role?
• Which CRM systems have you used?
• Describe your approach to building a B2B pipeline in coffee?
• Car is Mandatory! Do you have a car?

Education:

• Bachelor's (Preferred)

Experience:

• Coffee Industry : 5 years (Required)

Language:

• Arabic (Preferred)

License/Certification:

• Driving License (Required)

Location:

• Abu Dhabi (Preferred)

Work Location: In person