Sr. Business Development Executive

Senior Business Development Executive (Coffee Roastery)Role Objective

Key Responsibilities

• Generate leads and acquire new customers in cafés, offices, and retail outlets
• Manage day-to-day sales pipeline using CRM tools
• Conduct client meetings, product presentations, and tastings
• Support onboarding of new clients and ensure smooth account activation
• Maintain strong relationships with existing clients and upsell products
• Monitor competitor activity and market trends
• Support e-commerce sales initiatives and partnerships

Requirements

• Minimum **5–7 years of experience** in coffee or FMCG sales
• Strong knowledge of **specialty coffee, equipment, and market trends**
• Experience in **B2B and retail sales**
• Familiar with CRM systems and structured pipeline management
• Strong communication, negotiation, and relationship-building skills
• Arabic speaker (preferred/mandatory based on strategy)
• UAE experience (mandatory)
• Valid UAE driving license

Kpis

• Monthly sales targets achievement
• Number of new client acquisitions
• Lead conversion rate
• Client retention and upselling performance
• CRM pipeline accuracy and activity levels

Application Question(S)

• What is your monthly sales target achievement (AED or volume) in your last role?
• Which CRM systems have you used?
• Describe your approach to building a B2B pipeline in coffee?
• Car is Mandatory! Do you have a car?

Education

• Bachelor's (Preferred)

Experience

• Coffee Industry : 5 years (Required)

Language

• Arabic (Preferred)