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Sr. Brand Manager, SlimFast

Heartland Food Products Group
Carmel, USA
Full-time
Senior · 8+ years experience
Onsite
Discovered 1 months ago

Full Job Posting

Essential Duties and Responsibilities

  • Serve as the internal and external brand ambassador, promoting our mission and brand.
  • Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts.
  • Lead a broad range of activities from packaging, pricing, promotion & product.
  • Conduct in-depth market and brand analysis to support category and brand growth.
  • Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action.
  • Prepare and create engaging and persuasive presentations at all levels of the organization.
  • Work collaboratively with internal communication group in development of creative
  • Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels.
  • Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans.

Desired Skills & Required Experience

  • Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
  • Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
  • Collaborative attitude, work harmoniously with internal and external cross functional partners
  • BS/BA in business, marketing or related discipline required. MBA preferred.
  • 8-10 years previous experience, ideally with CPG products background.

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