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Sr Analyst, Consumer Insights

Gildan
Winston-Salem, USA
Full-time
Onsite
Discovered 2 weeks ago
Consumer insightsQuantitative consumer researchQualitative consumer researchShopper insightsQuestionnaire writingConsumer research vendor management

Full Job Posting

About Gildan

Gildan manufactures everyday basic apparel and owns a portfolio of apparel brands.

The company operates vertically integrated manufacturing facilities across Central America, the Caribbean, North America, and Asia.

Gildan describes its strategy as including labor, environmental, and governance practices across its supply chain.

Opportunity

The Senior Analyst, Consumer Insights represents the voice of the consumer.

The role partners with Insights leaders, product management, brand marketing, and sales to inform innovation, market share, and sales decisions.

The role

  • Co-manage or lead innovation-insights projects through the innovation pipeline, including planning, execution, reporting, and presentation.
  • Use DIY survey tools and insights-community platforms; collaborate with product development on consumer-led ideation, concept screens, wear tests, prototypes, and competitive products.
  • Lead shopper analytics and qualitative insights, including shopper hierarchies, decision trees, merchandising, and product-detail-page shopability.
  • Co-manage or lead go-to-market research on packaging, naming, pricing, and creative development through qualitative, quantitative, and AI testing.
  • Provide quantitative analysis and reporting support, including cross-tabs and presentation proofing, to Consumer Insights leadership.

Education and experience

  • University degree required, or 10+ years of related work experience in lieu of a degree.
  • 6+ years of experience required.

Key competencies

  • Consumer focus and understanding of retail realities and consumer decisions across channels.
  • Self-starting, able to prioritize, and comfortable adapting to changing business priorities.
  • Capable presenter, comfortable presenting to leadership.
  • Strategic thinker who can see the big picture and turn insights into actionable recommendations.
  • Experience managing quantitative and qualitative consumer research, including working with insights vendors.
  • Experience writing questionnaires and programming DIY research tools and platforms such as Decipher, Qualtrics, Forsta Plus, or SPSS.
  • Ability to analyze, report, and deliver results.

What Gildan offers

  • The posting mentions mentorship, continuous development opportunities, and benefits packages.
  • The company describes teamwork, workplace connections, and collaboration with colleagues across locations.

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