Sr. Analyst - Business Data Services 4A

About the Role:

Responsibilities

• Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients
• Map business requirements and execute data-driven campaigns utilizing programming foundations in Python, SQL, or SAS / SAS CI
• Support campaign mapping and cross-platform workflows with a functional understanding of the Zeta platform ecosystem - Not Mandate
• Explore and leverage basic Generative AI utilities to optimize campaign text production, streamline creative variants, or process audience summaries
• Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free
• Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

Technical Skills

• Programming & Data Querying: Foundational knowledge of programming concepts and syntax in at least one key language (Python, SQL, or SAS/SAS CI) to pull, filter, and structure campaign data.
• Generative AI Literacy: Basic awareness and practical understanding of Gen AI tools for text variation, prompt engineering, or operational assistance.
• Data Analysis: Ability to analyze customer data, identify trends, and make data-driven decisions.
• Zeta Platform Functional Knowledge: Understanding of the Zeta platform framework, including its Email Journey Builder, customer strategy, segmentation, and target delivery systems.- - Not Mandate
• Banking Industry Knowledge
• Banking Products and Services: Understanding of banking products and services, including credit cards, loans, and accounts.
• Customer Communication: Understanding of effective customer communication strategies, including tone, language, and content.
• NOTE: The technological landscape for this portfolio is dynamic. While Python, SQL, SAS, BlueConic, Gen AI, and Zeta form the core frameworks today, new marketing technologies, automated platforms, and advanced AI methodologies are continuously in the pipeline and may be introduced into the execution workflow. Candidates should possess a strong learning agility to adapt to emerging toolsets.

Minimum qualifications

• UG / PG in Statistics, Math or Computer Science
• Robust campaign execution / analysis experience
• Programming & Data Querying: Foundational knowledge of programming concepts and syntax in at least one key language (Python, SQL, or SAS/SAS CI) to pull, filter, and structure campaign data.
• Generative AI Literacy: Basic awareness and practical understanding of Gen AI tools for text variation, prompt engineering, or operational assistance.
• Data Analysis: Ability to analyze customer data, identify trends, and make data-driven decisions.
• Zeta Platform Functional Knowledge: Understanding of the Zeta platform framework, including its Email Journey Builder, customer strategy, segmentation, and target delivery systems.- - Not Mandate
• Banking Industry Knowledge
• Banking Products and Services: Understanding of banking products and services, including credit cards, loans, and accounts.
• Customer Communication: Understanding of effective customer communication strategies, including tone, language, and content.
• NOTE: The technological landscape for this portfolio is dynamic. While Python, SQL, SAS, BlueConic, Gen AI, and Zeta form the core frameworks today, new marketing technologies, automated platforms, and advanced AI methodologies are continuously in the pipeline and may be introduced into the execution workflow. Candidates should possess a strong learning agility to adapt to emerging toolsets.
• Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science
• Certifications
• Certified Data Management Professional - RiversandRiversand, Certified Data Processor (CDP) - LinkedIn LearningLinkedIn Learning, Microsoft Certified: Azure Data Engineer Associate - MicrosoftMicrosoft, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdureka
• Agile Methodology, Collaboration Tools, Data Governance, Data Modeling, Data Quality, Design Thinking, Executive Presence, Inclusion, Master Data Management (MDM), Microsoft Excel, Microsoft Power Business Intelligence (PBI), Microsoft SQL Server, Microsoft SQL Server Analysis Services (SSAS), Microsoft SQL Server Reporting Services, Oracle DRM, Personal Effectiveness, Project Management, SQL Server Integration Services (SSIS), Storytelling, Veeva
• Language
• English, English
• Language Proficiency -
• Proficient - C2
• Additional Job Location -
• Job Type
• Regular
• Master Skill List -
• Business Data Services
• Remote Type -
• Hybrid
• Work Shift -
• Any (India)
• Why join Genpact?
• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
• Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
• Let’s build tomorrow together.
• Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
• Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Preferred qualifications

• Practical knowledge of Python, SQL, or SAS / SAS CI data filtering workflows
• Experience handling tasks independently with strong attention to execution details
• Familiarity with campaign execution processes alongside exposure to basic Gen AI capabilities

Required Skills

• Agile Methodology, Collaboration Tools, Data Governance, Data Modeling, Data Quality, Design Thinking, Executive Presence, Inclusion, Master Data Management (MDM), Microsoft Excel, Microsoft Power Business Intelligence (PBI), Microsoft SQL Server, Microsoft SQL Server Analysis Services (SSAS), Microsoft SQL Server Reporting Services, Oracle DRM, Personal Effectiveness, Project Management, SQL Server Integration Services (SSIS), Storytelling, Veeva
• Language
• English, English
• Language Proficiency -
• Proficient - C2
• Additional Job Location -
• Job Type
• Regular
• Master Skill List -
• Business Data Services
• Remote Type -
• Hybrid
• Work Shift -
• Any (India)
• Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.