Sports Social Media Manager
Skills
About This Role
About 11 Media
11 Media is a 360° marketing and media agency with offices in Dubai and Abu Dhabi.
We specialize in delivering integrated solutions across digital, content, strategy, and brand activations—helping partners build meaningful connections with their audiences.
With a strong understanding of the regional landscape, we create impactful campaigns that drive engagement, growth, and long-term value.
About the Role
11 Media is seeking a passionate and experienced Social Media Manager to be seconded to our client’s office.
This role is ideal for someone who lives and breathes
sports—particularly football
—and understands how to translate matchday energy, player stories, and fan culture into engaging digital content.
You will lead the league’s social media presence, driving fan engagement, growth, and real-time storytelling across platforms.
Key Responsibilities
Develop and execute a sports-driven social media strategy aligned with league objectives
Manage real-time content during matchdays, including live coverage, updates, and fan engagement
Plan and oversee content calendars around fixtures, tournaments, and key football moments
Collaborate with clubs, players, and stakeholders to create engaging, fan-first content
Monitor trends in global football and adapt them to local audiences
Analyze performance metrics and optimize content for reach, engagement, and growth
Manage community engagement, including fan interactions, comments, and messages
Ensure consistent tone of voice aligned with the league’s brand
Requirements
4–6 years of experience in social media management, preferably in sports or entertainment
Strong understanding of football culture, trends, and fan behavior
Experience
managing live/event-based social media coverage
Proficiency in social media analytics and reporting tools
Ability to work flexible hours, including evenings and weekends (match schedules)
Strong communication and organizational skills
Preferred
Prior experience working with sports leagues, clubs, or major events
Familiarity with UAE/GCC sports landscape
Basic understanding of content production (photo/video)
Arabic language is a plus
Why Join Us?
- Work at the center of professional football in the UAE
- Be part of high-energy matchday environments
- Shape how fans experience the game digitally
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