Sponsorship and Exhibition Sales Manager

Role Summary

Key Responsibilities

• Drive sponsorship and exhibition revenue for assigned conferences and events.
• Utilize telephone sales, virtual meetings, emails, written correspondence, and face-to-face meetings to secure sponsors and exhibitors.
• Research and develop a strong pipeline of potential sponsors and exhibitors for each event.
• Build and maintain long-term relationships with existing and prospective clients.
• Understand client objectives and tailor sponsorship/exhibition packages accordingly.
• Maintain accurate records of all client interactions and sales activities.
• Regularly update and manage the company CRM system.
• Generate sponsorship and exhibition contracts and ensure smooth handover internally after closing.
• Work closely with marketing and production teams to align sponsorship opportunities with event objectives.
• Assist in preparing promotional and sales materials for sponsorship campaigns.
• Maintain strong knowledge of event timelines, deadlines, floor plans, and sponsorship deliverables.
• Attend weekly sales meetings, planning meetings, and pipeline reviews.
• Professionally represent GM Events during client meetings, networking functions, industry events, and exhibitions.
• Support the team in achieving overall departmental and company revenue targets.

Preferred Skills & Experience

• Experience in sponsorship sales, exhibition sales, conference sales, or B2B event sales.
• Strong communication, negotiation, and relationship-building skills.
• Ability to work under pressure and meet monthly revenue targets.
• Strong organizational and pipeline management skills.
• Self-motivated, target-driven, and commercially focused.
• Experience within conferences, exhibitions is preferred.

Performance Expectations

• Achieve assigned monthly and annual revenue targets.
• Maintain an active and healthy sales pipeline.
• Ensure timely follow-ups and professional client management.
• Contribute to successful event delivery through strong sponsor and exhibitor acquisition.