Specialist-Marketing

Key responsibilities

• Build and ex ecute m arketing strategy and p lan for one or more b usiness u nit /s
• Execute multi - touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU /Practice
• Work directly with practice /Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SME’s
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni - channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach - out, covering BU analysts, advisory firms
• Work with relevant OEMs/ Alliances for joint GTM activities Academic/Professional qualification:
• MBA or equivalent BU experience Required experience and skills:
• 1-3 years marketing experience
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective
• Ability to effectively collaborate with top and mid - tier leadership
• Meticulous with detail and analytics
• Experience in planning and executing virtual events /webinars
• Flair for content marketing
• Ability to travel if needed
• Excellent written and oral communications skills
• Ability to work independently and collaboratively