Specialist- Marketing & Communication

Overview

Brand Management & Positioning

• Manage brand positioning and marketing collaterals, ensuring consistency across all QIG subsidiaries.
• Define, implement, and maintain the brand tone of voice across all communication channels.
• Monitor and address any misuse or misrepresentation of the brand.
• Handle branding-related requests, purchases, and approvals in line with brand guidelines.

Marketing Strategy & Planning

• Develop and implement annual marketing plans for each subsidiary, aligned with organizational strategy and business goals.
• Plan and execute marketing initiatives and campaigns in line with industry trends and market dynamics.
• Conduct market research and gather audience insights to support strategic decision-making.

Digital Presence & Social Media Management

• Manage, optimize, and continuously improve the organization’s website to ensure usability and updated content.
• Implement strategies to effectively showcase new products, services, and offerings on digital platforms.
• Establish and manage a social media calendar and oversee content creation and publishing.
• Publish announcements, tenders, and corporate updates on social media channels.
• Collaborate with cross-functional teams to ensure a cohesive and aligned digital presence.

Content Development & Communications

• Develop content for all marketing and communication materials across subsidiaries.
• Handle copywriting and content creation for internal and external communications.
• Develop content for tendering documents across all subsidiaries.
• Create company profiles, presentations, and corporate marketing decks.
• Provide visual and content support for publishing, campaigns, and promotional materials.

Public Relations, Publications & Investor Support

• Coordinate public relations activities and media communications.
• Monitor media coverage and relevant brand mentions.
• Oversee the layout, design, and production of the Annual Report.
• Ensure timely publishing of financial statements on relevant platforms.
• Support Investor Relations with branding, communication, and disclosure-related materials.

Events, CSR & Corporate Engagement

• Plan, coordinate, and manage corporate and subsidiary-level events and promotional activities.
• Provide marketing and branding support for company events.
• Lead CSR and sustainability initiatives aligned with corporate values and brand positioning.
• Manage corporate gifts and branded merchandise, ensuring quality and consistency.

Budget, Vendors & Performance Tracking

• Plan, manage, and control the marketing budget, ensuring effective allocation of resources.
• Manage vendors and oversee end-to-end production of printed and digital collaterals.
• Track marketing performance, analyze results, and prepare reports for management review.

Collaboration & Continuous Improvement

• Collaborate with internal teams to integrate new products and services into marketing and communication materials.
• Stay up to date with industry trends, tools, and best practices, and continuously update content and strategies.

Other Responsibilities

• Perform any other relevant duties and responsibilities as directed by Superior(s).

Authorities

• Access to ERP system as per the approved user profile for the position.
• Access to physical and Electronic documents/manuals within the scope of responsibility.
• Any other authorities delegated by the direct superior(s) or stipulated in any executive directive or in the approved DOA.

• Company Profile Presentation Impact

• Event Success
• Social Media Engagement and Trend Alignment
• Brand Compliance
• Online Presence

Internal

• All departments as required.
• Company Subsidiaries

External

• Customers
• Suppliers
• Media Outlets/agencies
• Any other relevant external entity