Solutions Marketing Senior Specialist – Mature Assets Solutions, Emissions Abatement & Sustainability Advisory

Overview

• Job Title – Solutions Marketing Senior Specialist – Mature Assets Solutions, Emissions Abatement & Sustainability Advisory
• Do you enjoy translating complex technical and regulatory challenges into clear, outcome‑driven customer value stories?
• Do you want to help position Baker Hughes as a trusted partner in asset optimization, emissions reduction, and sustainability execution?
• Join our Team
• Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide.
• With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
• Visit www.bakerhughes.com
• Fuel your passion
• As a Solutions Marketing Senior Specialist – Mature Assets Solutions (MAS), Emissions Abatement & Sustainability Advisory, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience.
• You will translate Baker Hughes’ integrated capabilities—spanning technology, services, digital, and advisory—into compelling, customer‑centric solution narratives.
• You will support two major enterprise priorities: **(1)** New Energy & Sustainability, including CCUS, Hydrogen, Geothermal, Clean Power, Emissions Abatement, and Sustainability Advisory **(2)** Mature Assets Solutions, enabling customers to extend asset life, reduce emissions, optimize performance, and manage late‑life operations through repurposing and decommissioning
• Operating within enterprise frameworks, you will ensure MAS, Emissions Abatement, and Sustainability Advisory solutions are positioned as integrated, scalable, and commercially viable pathways to asset optimization and emissions reduction—reinforcing Baker Hughes’ leadership in industrial solutions.
• In this role, you will be:
• Developing solution‑level value propositions for MAS, Emissions Abatement, and Sustainability Advisory
• Translating technical, regulatory, and operational complexity into outcome‑driven customer narratives
• Positioning offerings as integrated, lifecycle‑oriented solutions rather than point technologies
• Aligning messaging with enterprise New Energy, MAS, and Sustainability frameworks
• Creating sales‑ready enablement tools that support consultative, solutions‑oriented conversations
• Collaborating across technology, services, digital, advisory, engineering, and commercial teams
• Supporting regional adaptation of messaging across markets and customer segments
• Strengthening Baker Hughes’ position as a trusted partner for asset optimization and emissions reduction
• As a Solutions Marketing Senior Specialist – MAS, Emissions Abatement & Sustainability Advisory, you will be responsible for:
• Mature Assets, Emissions Abatement & Sustainability Advisory Solutions Positioning
• Developing and maintain solution‑level value propositions aligned to Baker Hughes’ enterprise strategy.
• Translating complex technical, regulatory, and operational challenges into customer‑centric, outcome‑driven narratives.
• Positioning MAS, Emissions Abatement, and Sustainability Advisory as integrated, scalable portfolios supporting full asset and project lifecycles.

Alignment to Enterprise Solutions Strategy

• Executing solutions marketing in alignment with enterprise frameworks and strategic priorities.
• Ensuring messaging reinforces Baker Hughes’ enterprise narrative and sustainability commitments.
• Providing market insight on customer maturity, regulatory drivers, emissions economics, and asset lifecycle considerations.

Buyer‑ and Use‑Case‑Focused Messaging

• Developing persona‑based messaging for operators, asset managers, ESG leaders, engineering and operations leaders, regulators, and executive decision‑makers.
• Framing offerings around real customer use cases such as late‑life optimization, emissions reduction, operational efficiency, asset repurposing, and decommissioning readiness.
• Supporting consistent storytelling across the customer journey—from diagnostics and advisory through execution and long‑term optimization.

Go‑to‑Market & Sales Enablement

• Creating sales‑ready enablement assets including solution briefs, value plays, use cases, pitch narratives, and competitive positioning.
• Enabling commercial teams to lead consultative, solutions‑oriented conversations centered on outcomes, risk reduction, and lifecycle value.
• Supporting regional and market adaptation of solutions messaging in collaboration with commercial, regional marketing, and communications teams.

Cross‑Functional Collaboration

• Partnering with technology, services, digital, sustainability advisory, engineering, and commercial teams to ensure technical accuracy and credibility.
• Acting as an embedded team member across MAS, emissions abatement, and sustainability advisory workstreams to drive integrated marketing programs.
• Acting as a bridge between technical experts and market‑facing teams, translating complexity into compelling, customer‑ready content.
• Collaborating with other Solutions Marketing specialists to ensure consistency across New Energy, Industrial Adjacencies, Digital, and enterprise solutions positioning.
• Working with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate integrated campaigns and thought leadership.
• To be successful in this role you will:
• Have 6–8+ years of experience in solutions marketing, B2B marketing, commercial strategy, or strategic communications within energy, industrial, or technology‑driven sectors.
• Have bring experience supporting complex, multi‑technology solutions, services‑led portfolios, or asset‑centric offerings.
• Have demonstrate strong ability to translate technical, regulatory, and operational complexity into clear value narratives.
• Have experience operating in global, matrixed organizations.
• Have demonstrate experience using multi‑channel marketing to deliver unified messaging across campaigns, enablement, events, and digital platforms.

Key Skills & Competencies

• Solutions and enterprise marketing strategy
• Mature assets, emissions abatement, and sustainability storytelling
• Commercialization and go‑to‑market execution
• Portfolio thinking and operational discipline
• Excellent written and verbal communication
• Strong stakeholder influence across matrixed environments
• Ability to balance governance with hands‑on execution
• Understanding of asset lifecycles and customer decision journeys
• Continuous improvement mindset with strong analytical orientation
• Commitment to leveraging digital and AI tools in daily work
• Work in a way that works for you
• We recognize that everyone works differently.
• In this role, we offer flexible working patterns that support productivity and work‑life balance.
• Working with us
• Our people are at the heart of what we do.
• We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work.
• We invest in well‑being, professional development, and leadership growth to help every individual thrive.
• Working for you
• When you join Baker Hughes, you can expect:
• Contemporary work‑life balance policies and wellbeing programs
• Comprehensive private medical care
• Life insurance and disability coverage
• Tailored financial programs
• Education assistance
• Generous parental leave
• Mental health resources
• Dependent care support
• Additional voluntary benefits
• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• You will have a choice of coverage options that best suit your needs.
• Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
• This position is eligible for our comprehensive and competitive benefits package, which can be found ***here***, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
• The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm**About Us:**
• We are an energy technology company that provides solutions to energy and industrial customers worldwide.
• Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us