Social Media Strategist

Overview

Strategy & Growth

• Develop and execute social media strategies for multiple brands, each with distinct audiences and goals
• Own organic growth targets (followers, engagement, reach) across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms
• Translate social media activity into measurable sales and lead generation outcomes
• Stay ahead of platform algorithm changes, trends, and content formats relevant to the Dubai/UAE market

Paid Social

• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) in coordination with the performance marketing team
• Work with the Digital Marketing HOD to align paid social budgets with overall media spend and ROAS targets
• A/B test creative, copy, and audiences to continuously improve campaign performance

Team Leadership

• Manage and direct a team of 3 graphic designers and 1 photographer
• Plan content calendars, shoot schedules, and creative briefs across all brands
• Review and approve creative output to ensure brand consistency and quality
• Coach the team on platform-specific best practices (Reels, Stories, carousels, short-form video, etc.)

Cross-Functional Collaboration

• Work closely with Heads of Digital Marketing departments to ensure social strategy supports broader marketing and sales objectives
• Coordinate with SEO, Google Ads, and content teams for integrated campaigns
• Present performance reports and insights to leadership regularly

Requirements

• 5+ years of experience in social media strategy/management, ideally managing multiple brands simultaneously
• Proven experience running Meta Ads (Facebook & Instagram Ads Manager); familiarity with other ad platforms (TikTok, Snapchat, LinkedIn) is a plus
• Strong understanding of organic growth tactics across major social platforms
• Demonstrated experience in the Dubai/UAE market — understanding of local audience behavior, trends, and competitive landscape
• Experience managing a creative team (designers/photographers) or working closely with one
• Strong portfolio of past social campaigns with measurable business impact (sales, leads, growth)
• Excellent communication and stakeholder management skills, especially working with senior marketing leadership
• Nice to Have
• Experience working with interior design, home decor, furniture, or related lifestyle brands
• Experience managing social media for retail/e-commerce brands with multiple product lines
• Familiarity with tools like Metricool, Hootsuite, Canva/Figma, or similar content planning and design tools

What We Offer

• Opportunity to lead social strategy across a diverse, multi-brand portfolio
• A dedicated in-house creative team to execute your vision
• Direct collaboration with senior digital marketing leadership
• Pay: AED4,000.00 - AED6,000.00 per month

Application Question(S)

• How many brands/accounts have you managed simultaneously in your current or past role, and how did you keep them organized?
• What's one social media trend, platform behavior, or consumer habit that's specific to the Dubai/UAE market (different from what works in the US/Europe)?"
• Tell us about one campaign where your social media work directly contributed to sales or leads (not just likes/followers). What did you do, and what was the measurable outcome?"
• How soon can you join us?

Experience

• Social media marketing: 5 years (Preferred)