Social Media Specialist / Marketing Content Specialist
Role Overview
The role combines social media management, content creation, audience engagement, campaign coordination, and performance analysis to increase brand awareness and customer interaction.
The posting describes Social Media Specialist and Marketing Content Specialist responsibilities.
Key Skills for This Role
Full Job Posting
Role overview
The role combines social media management, content creation, audience engagement, campaign coordination, and performance analysis to increase brand awareness and customer interaction.
The posting describes Social Media Specialist and Marketing Content Specialist responsibilities.
Social media responsibilities
- Plan, create, publish, and manage content across Instagram, Facebook, LinkedIn, TikTok, X, and other relevant channels.
- Develop social media calendars, monitor engagement, respond to comments and messages, identify content trends, and optimize posts based on performance and audience behavior.
Marketing content responsibilities
- Create written, visual, and multimedia content for websites, blogs, email campaigns, advertisements, social media, presentations, and promotional materials.
- Research target audiences, develop content ideas, maintain consistent brand messaging, and collaborate with marketing and creative teams.
Campaign and performance responsibilities
- Contribute to campaign planning, content strategy, audience research, performance reporting, brand development, and continuous improvement.
- Keep up with emerging social media trends, content formats, and digital marketing practices.
Qualifications
- Bachelor’s degree or diploma in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
- Strong understanding of social media marketing, content marketing, digital communication, audience engagement, social media metrics, and brand guidelines.
- Ability to create content and develop calendars, plans, campaign concepts, and promotional materials.
- Familiarity with social platforms, content management systems, management tools, analytics platforms, and marketing software.
- Strong writing, editing, proofreading, storytelling, organization, project management, communication, and collaboration skills.
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