Social Media Specialist

About Alsulaiman Group

Purpose

Social Media Strategy & Planning

• Develop and implement social media strategies aligned with business and marketing objectives.
• Create and maintain social media content calendars across all relevant platforms.
• Plan, create, publish, and optimize content across all social media platforms.
• Manage day-to-day social media activities and content schedules.
• Drive brand awareness, audience growth, and engagement.
• Stay updated on industry trends, platform updates, and best practices.

Content Creation & Management

• Create, edit, and publish engaging content including posts, stories, videos, graphics, and campaigns.
• Ensure all content reflects the organization's brand identity, tone of voice, and messaging guidelines.
• Coordinate with designers, photographers, videographers, and content creators to produce high-quality content.
• Adapt content for different social media platforms and audience segments.

Community Management

• Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner.
• Foster positive relationships with followers, customers, and online communities.
• Escalate customer service issues, complaints, or reputational risks to the appropriate stakeholders.
• Manage online conversations to strengthen brand loyalty and engagement.

Campaign Execution

• Support the planning and execution of social media campaigns, promotions, launches, and events.
• Coordinate campaign schedules and ensure timely delivery of content.
• Collaborate with marketing teams to integrate social media activities into broader marketing initiatives.
• Assist in influencer partnerships and social media collaborations when required.

Analytics & Reporting

• Track, analyze, and report on key social media performance metrics.
• Monitor audience growth, engagement rates, reach, impressions, and campaign effectiveness.
• Provide regular performance reports and actionable recommendations for improvement.
• Use data-driven insights to optimize content and campaign performance.

Brand Reputation & Compliance

• Ensure all social media activities comply with company policies, brand guidelines, and applicable regulations.
• Monitor brand mentions and online sentiment.
• Support crisis communication efforts and reputation management when necessary.
• Maintain accuracy, consistency, and professionalism across all social media communications.

Collaboration & Stakeholder Management

• Work closely with marketing, communications, commercial, customer engagement, operations, and other departments.
• Coordinate with external agencies, influencers, and vendors as required.
• Contribute ideas and recommendations to improve digital engagement and brand visibility.
• Support special projects and additional marketing initiatives as assigned.

Qualifications And Experiences

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Digital Media, Business Administration, or any related field.
• Relevant professional certifications in Social Media Marketing, Digital Marketing, or Content Marketing are an advantage.
• 2 - 4 years of experience in social media management, digital marketing, content creation, or a related role.
• Proven experience managing social media platforms such as Instagram, LinkedIn, Facebook, X (Twitter), TikTok, Snapchat and YouTube.
• Experience developing and executing social media campaigns that drive engagement and brand awareness.
• Familiarity with social media management and analytics tools.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and storytelling abilities.