Social Media Specialist - Emirati Applicants

Job Purpose

Key Responsibilities

• Manage day-to-day operations of social media accounts across platforms including Instagram, X, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms.
• Develop and execute social media calendars aligned with strategic campaigns, announcements, events, and communication priorities.
• Write, edit, review, and publish high-quality bilingual social media content in Arabic and English.
• Ensure all content is aligned with brand tone of voice, communication objectives, and platform best practices.
• Create engaging social media captions, stories, short-form content concepts, and post copy.
• Coordinate with designers, videographers, photographers, and content teams to deliver high-quality social media assets.
• Review visuals, videos, graphics, and copy before publishing to ensure quality and accuracy.
• Support live coverage of events, launches, and strategic initiatives.
• Support the development and execution of integrated social media campaigns.
• Contribute ideas and creative concepts to enhance the organization’s digital positioning locally and internationally.
• Assist in identifying trending topics, viral opportunities, and platform innovations relevant to the organization.
• Monitor campaign performance and recommend optimization opportunities.
• Prepare weekly and monthly social media performance reports with actionable insights and recommendations.
• Track KPIs including engagement, reach, growth, impressions, sentiment, and audience performance.
• Analyze platform performance and recommend improvements to content strategy and audience engagement.
• Monitor online conversations, trends, and sentiment related to the organization and key initiatives.
• Escalate sensitive issues or reputational risks to management when required.
• Support community management and ensure timely, professional, and aligned responses across platforms.
• Collaborate with internal departments, external agencies, and partners on social media requirements.
• Coordinate with wider communication teams to ensure unified messaging and business continuity.
• Support the implementation of social media guidelines, governance standards, and best practices.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Public Relations, or equivalent.
• 4–6 years of experience in social media management, digital communications, or content creation.
• Previous experience within government entities, media organizations, tourism, lifestyle, or strategic communication environments is highly preferred.
• Experience managing bilingual Arabic & English social media accounts is preferred.

Job Specific Skills

• Social media account management
• Arabic & English copywriting
• Content planning and calendar management
• Social media reporting & analytics
• Trend monitoring and social listening
• Community management
• Campaign planning & execution
• Basic video editing and mobile content creation
• Understanding of platform algorithms and best practices
• Experience with Meta Business Suite, TikTok, X, LinkedIn, YouTube, and analytics tools
• Ability to work under pressure and manage real-time coverage
• Strong coordination and stakeholder management skills