Social Media Specialist
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Key skills for this role
About the Role
We are looking for an experienced Social Media Handler to join our team. The ideal candidate will have hands-on experience managing brand presence across social media platforms and executing digital communication strategies.
Key Skills for This Role
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Job Summary
We are looking for an experienced Social Media Handler to join our team.
The ideal candidate will have hands-on experience managing brand presence across social media platforms and executing digital communication strategies.
In this role, you will be responsible for creating engaging social media content, managing brand communication, and coordinating press releases for businesses in international markets.
The candidate should have strong knowledge of social media trends, audience engagement strategies, and digital branding.
We are looking for professionals who are creative, proactive, and experienced in handling social media accounts for businesses and brands.
Social Media Management
- Manage and maintain brand presence across platforms including LinkedIn, Instagram, Facebook.
Content Planning & Creation
- Develop and publish engaging content including posts, captions, and campaigns aligned with brand goals.
Press Release Distribution
- Coordinate and manage press releases for businesses in Pakistan and international media platforms.
Audience Engagement
- Respond to comments, messages, and interactions while maintaining a professional brand voice.
Campaign Strategy
- Plan and execute social media campaigns to increase brand visibility, engagement, and audience growth.
Analytics & Reporting
- Monitor performance metrics, engagement rates, and audience insights to optimize social media strategies.
Education
- Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or a related field.
Experience
- 2–4 years of proven experience in social media management, digital marketing, or brand communication.
Skills
- Strong understanding of social media platforms and digital marketing trends
- Excellent written and verbal communication skills in English
- Experience managing brand accounts and online communities
- Ability to create engaging and strategic social media content
- Experience with press release coordination and media outreach is a plus
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