Social media specialist
Develop and execute social media strategies tailored for cafés and restaurant brands to increase brand awareness, customer engagement, and footfall. Manage daily content creation and publishing across platforms (Instagram, TikTok, Facebook, Snapchat), focusing on food, beverages, ambiance, and customer experience.
Skills
About This Role
Overview
- Develop and execute social media strategies tailored for cafés and restaurant brands to increase brand awareness, customer engagement, and footfall.
- Manage daily content creation and publishing across platforms (Instagram, TikTok, Facebook, Snapchat), focusing on food, beverages, ambiance, and customer experience.
- Capture and produce high-quality visual content (photos and short videos) showcasing menu items, seasonal offers, and dining experiences.
- Plan and execute promotional campaigns for new menu launches, special offers, events, and seasonal F&B activities.
- Work closely with restaurant managers, and operations teams to ensure accurate representation of menu items and brand identity.
- Monitor customer engagement, respond to comments and messages in a timely and professional manner, and manage online reputation.
- Create engaging storytelling content highlighting café culture, dining experience, kitchen preparation, and behind-the-scenes activities.
- Analyze social media performance metrics and prepare regular reports with insights and improvement recommendations.
- Collaborate with influencers, food bloggers, and local content creators to promote the restaurant/café.
- Ensure consistency in branding, tone, and visual identity across all F&B outlets.
- Stay updated with F&B marketing trends, competitor activity, and digital engagement strategies within the restaurant industry.
- Support marketing campaigns during peak seasons, events, and restaurant openings.
- Pay: From QAR5,000.00 per month
Education
- Bachelor's (Preferred)
Experience
- Restaurants & Cafe: 3 years (Required)
Language
- English (Required)
- Arabic (Required)
License/Certification
- Qatari driving license (Preferred)
Location
- Doha (Required)
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