Social Media Specialist

Reports To

Role Overview

Social Media Specialist

Social Media Management & Publishing

• Manage day-to-day publishing across Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and other relevant platforms.
• Understand optimal posting schedules based on audience behavior, platform trends, and performance data.
• Maintain content calendars and ensure timely, accurate publishing.
• Optimize captions, hashtags, metadata, thumbnails, and post setup for each platform.
• Ensure content is adapted correctly for platform-specific best practices.
• Monitor platform trends, viral formats, algorithm shifts, and evolving user behavior.
• Recommend content formats, posting patterns, hooks, and content types that improve reach and engagement.
• Identify opportunities to repurpose content across multiple formats and platforms.
• Support testing of new content approaches, formats, and publishing strategies.
• Benchmark competitors and leading regional/global accounts for growth insights.
• Monitor comments, messages, mentions, and audience sentiment across channels.
• Identify recurring audience interests, pain points, and opportunities for stronger engagement.
• Escalate sensitive issues or reputational risks when required.
• Help build a responsive, active, and positive online presence.

Reporting & Performance Insights

• Prepare weekly and monthly performance reports with clear insights, not just raw numbers.
• Track KPIs including reach, engagement, follower growth, retention, shares, clicks, and response time.
• Highlight winning content patterns and underperforming areas.
• Recommend practical actions based on analytics findings.
• Support campaign reporting and growth reviews.

Cross-Functional Support

• Work closely with Content, Design, Video, Marketing, and Commercial teams.
• Contribute ideas for upcoming campaigns, seasonal moments, and platform-first opportunities.
• Support execution of special launches and growth initiatives.

Requirements

• 2–5+ years of experience in social media management, growth, or digital content roles.
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube, Facebook, and X algorithms and content behavior.
• Proven ability to grow engagement or audience performance on brand accounts.
• Experience using
• CMS systems and software.
• Strong instinct for trends, audience psychology, and platform momentum.
• Experience using scheduling, analytics, and reporting tools.
• Strong written communication skills in English.
• Arabic is a strong advantage.
• Highly organized with strong ownership and fast execution.
• Able to turn observations into practical growth actions.

Preferred Qualifications

• Experience in
• marketplace, classifieds, lifestyle, media, or platform businesses.
• Experience in short-form content planning or creator-style formats.
• Basic design or editing knowledge.
• Familiarity with paid social boosting and content amplification.