Social Media Specialist

Summary

Job Responsibilities (responsibilities may include but are not limited to the following)

• Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, LinkedIn, and other digital channels, as needed
• Create and publish content on all social media platforms across the company’s portfolio
• Effectively copywrite and ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not limited to only social media
• Capture and curate real-time social media content during events, including taking photos and videos, creating reels and live stories, and engaging with followers
• Own social media content process and collateral, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
• Manage online reputation engagement and responses on platforms such as Sprout Socials; actively stay on top of community engagement and management through commenting, tagging, and resharing
• Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
• Stay informed of current social and digital marketing best practices and technology
• Build relationships with industry influencers to create a strong support network
• Interact and coordinate with partners and vendors on behalf of the department and company
• Assist with email campaigns, as needed
• Perform other marketing duties as assigned; although this position owns much of social, this individual will be expected to assist in other marketing initiatives as well

Performance Objectives (objectives may include but are not limited to the following)

Preferred Knowledge, Skills, Education and Experience

• 2-3 years of experience utilizing social media in a professional setting
• Bachelor’s degree in marketing, communications or a related field
• Proficiency in Google Suite and Microsoft Office products, including Excel, Word and PowerPoint Design
• Proficiency in photography, Reels, and video editing
• Proficiency in, or an eagerness to learn, social listening and sentiments to apply to overall strategy
• Fluency with social media platforms, analytics, and user skills
• Understanding of digital variables such as SEO, UX/IX, paid advertisements, etc.
• Experience with Mailchimp or similar email marketing platforms
• Proficiency in InDesign and Canva (preferred)
• Understanding of, or a willingness to learn, the ins and outs of paid digital media spends and opportunities
• Superb communication skills, including copywriting, editing and creative storytelling
• Great visual eye with photography capabilities
• Keen understanding of current trends and key influencers
• Ability to thrive in a fast-paced, ever-changing environment
• Valid driver’s license and reliable transportation

Work Environment

Reporting Structure

Physical Requirements

• The candidate’s physical condition must be sufficient for the consistent and successful completion of the responsibilities defined for this position and for conformance with all professional standards defined for this position. This position frequently requires standing, walking, sitting, and reaching with hands and arms. It may require lifting up to twenty-five pounds. This employee must be able to drive during the course of work.