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Social Media Specialist

Comms&Abu Dhabi, UAETodayMid-Senior
Mid-Seniorfulltime

Skills

Content StrategyCampaign ManagementSocial Media AnalyticsSEOAdvertising Platforms (Meta AdsGoogle Ads)
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About This Role

We’re not looking for a unicorn or for the “top 1%” and we’re not going to ask you to be a social media strategist, videographer, copywriter, graphic designer, community manager, and paid media buyer all rolled into one underpaid human.

We’re looking for a real person who genuinely loves social media.

Who we Are

Comms& is a boutique communication and marketing consultancy. We work with brands that have something worth saying, and we help them say it well. We’re a small, sharp team, which means your work won’t disappear into a 30-slide deck nobody reads.

What you'll actually do

You’ll own the social media presence for a portfolio of clients: planning, creating, scheduling, publishing, and reporting on content across platforms. Some days that’s writing captions that stop the scroll. Other days it’s pulling insights from analytics and figuring out what worked and why.

You’ll collaborate closely with our strategists, and clients to make sure every post has a purpose beyond “we haven’t posted in a while.”

Day to day, that looks like:

  • Developing and managing social media content calendars across platforms (LinkedIn, Substack, X, Instagram, and whatever launches next week)
  • Writing copy that sounds like a human wrote it, because one did
  • Collaborating with designers on visuals that match the brief
  • Community management: responding, engaging, and knowing when a comment needs a reply versus when it needs escalation
  • Tracking performance, pulling reports, and translating numbers into real insights
  • Contributing ideas to campaigns and strategies. Your perspective matters here

Who you are

You have 2 to 5 years of experience in social media management. Agency, in-house, or freelance.

  • You

understand the difference between a post and a strategy, and you care about both

  • You write well. Not “award-winning novelist” well and no AI slop. Clear, sharp, on-brand, and using AI to enable you and help with structuring
  • You’re organised enough to juggle multiple clients and deadlines without things falling through the cracks
  • You’re comfortable with analytics tools and reporting, and while you'll be assisted with an AI analytics tool, you'll need to scrutinize the insights and provide actionable recommendations
  • You’re curious: algorithms change, platforms shift, and you keep up because you’re genuinely interested
  • You can take feedback without taking it personally, and give it without making it weird

What we're not asking for

  • A personal following of +50k
  • Expertise in every single platform ever created
  • The ability to thrive in chaos, we prefer to just not have chaos

What you'll get

  • A team that respects your time, your ideas, and your weekends
  • The kind of variety that comes with consultancy life: different brands, different industries, different challenges
  • Room to grow into the specialist or strategist you want to become
  • A workplace where “boutique” means you’re known by your name, not your employee number

Sound like you?

We’d love to hear from you, apply with your CV and, if you have one, a portfolio, writing samples, or even a link to an account you’ve managed that you’re proud of.

No cover letter required, but if you want to tell us why this caught your eye, we’re all ears.

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