Social Media Specialist
Role Overview
Excellent English Language Training L.L.C. is seeking a creative, results-driven Social Media Specialist in Dubai.
The role uses content, social media management, video production, and audience engagement to build brand awareness and generate qualified leads.
Key Skills for This Role
Full Job Posting
Role overview
Excellent English Language Training L.L.C. is seeking a creative, results-driven Social Media Specialist in Dubai.
The role uses content, social media management, video production, and audience engagement to build brand awareness and generate qualified leads.
Responsibilities
- Develop strategies across Instagram, TikTok, Facebook, and other relevant platforms; create posts, reels, stories, videos, and promotional campaigns.
- Manage the monthly content calendar; film, edit, and publish short-form videos.
- Write captions in English and Arabic, monitor audience comments and messages, and engage professionally.
- Manage paid social campaigns, monitor advertising performance, track metrics, prepare reports, and recommend improvements.
- Follow social media trends and adapt them to the institute's brand.
Requirements
- Proven experience as a Social Media Specialist or in a similar role; strong knowledge of Instagram, TikTok, Facebook, and Meta Business Suite.
- Experience in content creation, photography, filming, and video editing; understanding of paid advertising, audience targeting, and lead generation.
- Strong written and spoken English; Arabic is required, although the description also calls it an advantage.
- Must be available to work full-time on-site in Dubai; a portfolio or examples of previous social media work are required.
Pay
- Pay is AED 4,000–6,000 per month.
Workplace
- Full-time, on-site work in Dubai; work location is in person.
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