Social Media Marketing Manager

Dubai, UAE

Coo

About The Role

What You'Ll Do

• **Own our social presence**
• across Instagram, LinkedIn, Facebook, TikTok, and any emerging platform where our audience lives - strategy, calendar, publishing, and performance.
• **Create scroll-stopping content**
• short-form video, reels, carousels, stories, graphics, and copy that's on-brand, on-trend, and built to engage. You'll plan it, brief it, and in many cases create it yourself.
• **Generate leads through social**
• design and run content and campaigns that don't just earn likes but drive qualified inquiries, sign-ups, and conversions.
• **Engage and convert in the DMs and comments**
• respond to chats, questions, and queries quickly and on-brand; nurture warm prospects; and hand off (or close) leads as they come in.
• **Build community**
• turn followers into fans by actively interacting, replying, and joining the conversations that matter to our audience.
• **Run campaigns end to end**
• from concept and content to publishing, boosting, and reporting on results.
• **Track what works**
• monitor engagement, reach, follower growth, lead volume, and conversion; report on performance; and use the data to sharpen the next round.
• **Stay ahead of the curve**
• spot trends, formats, and platform changes early, and move fast to take advantage of them.
• **Collaborate**
• with marketing, sales, and design to keep messaging aligned and make sure social-generated leads are followed through.

Must-Have Requirements

• **2+ years**
• managing social media for a brand or business (in-house or agency), with results you can point to.
• Proven, hands-on experience running

Instagram, LinkedIn, Facebook, and TikTok -

• you know the native tools, best formats, and what performs on each.
• A track record of
• creating engaging content
• whether you film and edit short-form video yourself or direct it, you know what makes people stop scrolling.
• Demonstrated ability to
• generate leads or conversions through social
• (not just grow vanity metrics).
• Strong
• written communication skills
• in English - sharp, on-brand copy and confident, professional responses to customers.
• **Community management experience**
• comfortable handling DMs, comments, and queries at volume, including the occasional tricky one.
• Comfort with
• analytics
• you can read the numbers and explain what they mean for the next move.
• Comfort with AI tools and agents, the ability to automate tasks to manage time and maximize productivity.
• Self-starter who can own the calendar and ship consistently without being micromanaged.

Preferred Requirements

• Experience marketing in
• travel / technology / B2B SaaS
• .
• Hands-on
• video editing and design
• skills (CapCut, Canva, Adobe Premiere/Photoshop, or similar).
• Experience with
• paid social
• (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Familiarity with
• social scheduling and listening tools
• (e.g., Buffer, Hootsuite, Later, Sprout Social).
• Working knowledge of
• CRM and lead-handoff workflows
• (e.g., HubSpot, Salesforce, or similar).
• **Arabic**
• language skills (a strong plus for the regional market).
• An eye for
• on-brand visual aesthetics
• and a portfolio of content you've created.
• Experience growing a brand account
• from the ground up
• .

Why Join Us

• **Real ownership.**
• This is your show.
• You'll shape the strategy and the voice, not just execute someone else's brief.
• **See your impact.**
• You'll watch your content drive engagement, leads, and growth — and have the numbers to prove it.
• **Room to experiment.**
• New platforms, new formats, bold ideas — we want you to test and learn, not play it safe.
• **A team that moves fast.**
• Small enough that your work matters immediately; ambitious enough to give you room to grow.