Social Media Marketing Manager
Skills
About This Role
Overview
We are currently hiring for a Social Media Manager to work for a client in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style.
Social Media Marketing Manager
, you will take a hands-on role in executing our marketing vision.
You will be responsible for driving integrated campaigns across digital, social media, and influencer marketing, ensuring alignment with the brand s identity.
This includes both strategic and operational responsibilities- from ideation and planning to execution and performance analysis.
Responsibilities
- Plan and create strategies focusing on awareness, engagement, and conversion.
- Manage the day-to-day operations of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publishing, and community engagement, running Google & Meta ads.
- Contribute creatively to campaign ideation, brand storytelling, and audience engagement strategies.
- Drive marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content delivery.
- Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
- Identify and manage influencer partnerships to amplify brand presence and drive product interest.
- Copywrite social media content and eMail blasts. Plan, send, measure, and optimize eMail blasts.
- Track, analyze, and report on campaign performance metrics (social media, email, influencer) and suggest optimizations based on insights.
- Stay informed on industry trends, competitive activity, and customer behavior to help inform marketing decisions and identify growth opportunities.
Qualifications
- 2 5 years of experience in a social media, content, or brand/marketing role in the UAE, ideally in fashion, lifestyle, or eCommerce.
- Experience managing social platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars.
- Familiarity with influencer marketing and content collaborations.
- Hands-on experience with Klaviyo, G-Suite, and social media scheduling tools (e.g. Hootsuite).
- Experience with Adobe Suite, or other creative tools.
- Strong English communication skills (written & spoken); Arabic language skills are a strong plus.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
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