Social Media Marketing Executive
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About the Role
We are a Dubai-based B2C hotel booking application and website offering travelers access to all types of hotels across multiple destinations.
Key Skills for This Role
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Overview
We are a Dubai-based B2C hotel booking application and website offering travelers access to all types of hotels across multiple destinations.
We are a growing startup looking for a driven Social Media Marketing Executive to join us from the ground up — someone who can build our brand presence, grow our audience, and turn followers into hotel bookings.
This is a hands-on role.
You will plan and execute everything yourself — content, paid ads, community management, and performance tracking.
If you need a big team around you to get things done, this role is not for you.
What you will do
- Build and manage our presence on Instagram, Tiktok, and youtube.
- Create and schedule a monthly content calendar: Destination content, Hotel Content and details, travel deals and promotions
- Run and optimize paid ad campaigns on Instagram and tiktok to drive app download, website traffic and hotel booking .
- set up a re-targeting campaign to bring back visitors who did not complete booking
- manage influencers and content creator collaborations.
- Respond to comments, Dms and reviews across platforms
- Track Performance Weekly and report what is working and what needs change
- Grow our brand from scratch - this is a startup.
Skills
- 3 to 4 years of social media marketing experience
- Hands-on experience running Meta Ads and paid campaigns
- Ability to create content
- Experience growing social media accounts organically
- Strong written English — captions, ad copy, and community replies
- Understanding of how to track results and improve based on data
- Experience in travel, hospitality, tourism, or e-commerce is a strong advantage
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