Social Media Marketing & Analyst
Skills
About This Role
Strategy & Analysis
- Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
- Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
- Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.
Organic Social Media
- Monitor and analyze the effectiveness of organic content across all active platforms.
- Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey.
- Optimize publishing schedules, formats, and messaging based on data insights and content performance.
Paid Social Media
- Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
- Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting.
- Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts.
Cross-Functional Collaboration
- Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
- Present social media reports and insights to stakeholders, making proactive recommendations for improvement.
Experience
- 3 5 years of hands-on experience in social media analytics and campaign execution.
- Proven experience running and optimizing
- B2B social media campaigns
- for
- SaaS or IT products
- , with a strong understanding of the North American market.
- Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.
Technical Skills
- Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
- Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
- Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.
Soft Skills
- Strong analytical and critical thinking skills, with a detail-oriented approach.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced, cross-functional team environment.
- Self-motivated with a collaborative and proactive work style.
Other
- Bachelor s degree in Marketing, Communications, Business, or related field preferred.
- Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus.
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