Social Media Manager – Middle East (Strategy & Growth)

Overview

• We are supporting a
• global fashion brand
• in identifying an experienced Social Media Manager to lead and scale their presence across the Middle East.
• This role goes beyond content creation — we are looking for someone who can define and execute a regional social media strategy, with a strong understanding of market nuances across the GCC and a proven ability to grow brand presence.
• Define and lead the
• social media strategy across Middle East markets
• (UAE, Saudi Arabia, Qatar and wider GCC)
• Identify
• market-specific opportunities
• and tailor approaches by region
• Drive
• audience growth, engagement, and brand positioning
• across platforms
• Develop content frameworks and oversee execution, ensuring consistency with global brand guidelines
• Analyse performance data and translate insights into
• actionable strategy improvements
• Collaborate closely with the UK-based team to align on campaigns and broader brand direction
• Stay ahead of regional trends, competitors, and platform developments
• Support influencer and partnership strategies where relevant