Social Media Manager
Skills
About This Role
Overview
We started as a boutique brokerage, built on quality, strong values, and a true people-first culture.
Now, we’re ready for the next chapter with our new office.
This move marks a major milestone: taking the expertise, luxury service standards, and proven success of a high-end brokerage and scaling it to a whole new level.
Richmond Properties is expanding rapidly, and we are looking for a creative, commercially minded, and highly driven Social Media Manager to elevate our brand presence across the Dubai real estate market.
This is an opportunity to join a fast-growing brokerage during an exciting growth phase, helping shape the voice, content strategy, and digital presence of one of Dubai’s emerging real estate brands.
The Role
- You will be responsible for managing and growing Richmond Properties’ social media presence across multiple platforms, creating engaging content that supports both brand awareness and lead generation.
- You will work closely with leadership, marketing, recruitment, and sales teams to develop content that showcases:
- Dubai lifestyle and real estate
- Off-plan and secondary property opportunities
- Company culture and employer branding
- Agent success stories and market insights
- International audience engagement
Key Responsibilities
- Manage all social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube
- Create and execute content strategies aligned with business growth objectives
- Plan, film, edit, and publish high-quality video and graphic content
- Develop engaging short-form content and trending real estate campaigns
- Support recruitment and employer branding initiatives through social media
- Coordinate property shoots, agent interviews, and lifestyle content
- Monitor analytics, engagement, and campaign performance
- Stay ahead of digital trends, competitor activity, and platform updates
- Work closely with agents and management to increase visibility and lead generation
- About you
- Previous experience managing social media for a real estate broker, developer or consultancy
- Strong understanding of Instagram, TikTok, LinkedIn, and video-first marketing
- Excellent content creation, editing, and copywriting skills
- Experience using tools such as Canva, CapCut, Adobe Suite, or similar
- Ability to create both corporate and trend-driven content
- Strong organisational skills and ability to manage multiple projects
- Confident working in a fast-growth, high-performance environment
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