Social Media Manager

Overview

Responsibilities

• Build and manage a pipeline of relevant influencers, creators, newsletters, podcasts, and startup communities.
• Send outreach messages, follow up, coordinate collaborations, and track campaign performance.
• Keep Instagram, TikTok, X, and other channels active with product clips, founder-focused content, demos, and updates.
• Help create and test ad creatives, short videos, captions, hooks, and campaign ideas.
• Support paid ads by monitoring creatives, results, and basic performance metrics.
• Track outreach, replies, campaigns, clicks, signups, and learnings in weekly reports.
• Work directly with the founding team to turn product updates into clear marketing and distribution material.

Requirements

• Experience in social media, creator outreach, influencer marketing, startup marketing, or growth marketing.
• Strong writing skills for captions, hooks, DMs, emails, and short-form content.
• Comfortable finding relevant people, sending outreach, following up, and managing many conversations.
• Organized, proactive, and able to work independently.
• Familiarity with startups, SaaS, AI tools, or founder communities is a strong plus.
• Nice to Have
• Figma or graphic design skills.
• Video editing skills for Reels, TikTok, Shorts, and product demos.
• Motion graphics experience.
• Basic paid ads knowledge.
• Experience with influencer campaigns, community posting, Product Hunt, Reddit, Discord, LinkedIn, or startup newsletters.
• The ideal person is creative, organized, fast-moving, and comfortable doing hands-on distribution work in an early-stage startup.