Social Media Manager

Overview

Social Media Manager & Content Creator

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the company's marketing objectives.
• Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube.
• Produce high-quality content, including captions, graphics, short-form videos, reels, stories, and other creative assets that reflect the brand identity.
• Capture and edit professional-quality photography and videography for use across social media and marketing campaigns.
• Create original visual content using advanced photography techniques, lighting, composition, and editing software.
• Maintain a monthly content calendar and coordinate campaigns with the marketing and design teams.
• Monitor social media platforms daily, responding to comments, messages, and customer inquiries in a professional and timely manner.
• Grow online communities by increasing followers, engagement, and audience interaction.
• Monitor industry trends, emerging platforms, competitor activities, and algorithm updates to keep content fresh and effective.
• Manage influencer collaborations, brand partnerships, and user-generated content campaigns where applicable.
• Plan, execute, and optimize paid social media campaigns in collaboration with the marketing team.
• Track campaign performance using analytics tools and prepare monthly performance reports with actionable recommendations.
• Ensure brand consistency across all digital platforms and marketing materials.
• Coordinate and execute photo and video shoots, including planning, styling, shooting, editing, and post-production.
• Collaborate with internal teams to support product launches, promotions, events, and marketing initiatives.