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Social Media Manager & Content Creator
Xperience Realty
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 2 weeks ago
Social media marketingInstagramYouTubeFacebookTikTokContent strategy
Role Overview
Join the Dubai team to manage social media and create content that grows brand presence, attracts audiences, and generates qualified real estate leads.
The employer particularly values experience communicating Dubai property market insights to buyers and investors.
Key Skills for This Role
Social media marketingInstagramYouTubeFacebookTikTokContent strategy
Full Job Posting
About the role
Join the Dubai team to manage social media and create content that grows brand presence, attracts audiences, and generates qualified real estate leads.
The employer particularly values experience communicating Dubai property market insights to buyers and investors.
Key responsibilities
- Develop strategies for Instagram, YouTube, Facebook, and TikTok.
- Create Reels, videos, Shorts, carousels, Stories, and other platform-specific content.
- Plan content calendars aligned with brand and business goals.
- Target relevant followers, clients, and investors and grow audiences organically.
- Develop concepts, scripts, hooks, and storylines; research trends and maintain a consistent brand identity.
- Optimize content with keywords, captions, hashtags, titles, thumbnails, and platform best practices.
- Convert engagement into enquiries, qualified leads, and business opportunities.
- Monitor reach, engagement, audience growth, watch time, retention, and lead generation; report results and improve strategies.
- Coordinate video shoots, photography, editing, and other creative work.
Requirements and qualifications
- At least 4 years of professional social media management and content creation experience.
- Strong social media marketing skills, particularly on Instagram and YouTube, including platform management, campaigns, and audience engagement.
- Excellent communication skills and ability to explain real estate concepts clearly.
- Experience planning content calendars around brand and business goals; proficiency in social media optimization and performance analysis.
- Strong writing for captions, posts, short-form content, and basic video scripts.
- Familiarity with photography, videography, and editing tools such as CapCut or Adobe Premiere Pro.
- Knowledge of digital marketing, audience targeting, and real estate or related-industry lead generation.
- A bachelor's degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
- Able to work on-site in Dubai, manage multiple projects, and collaborate across teams.
- Dubai real estate experience is strongly preferred.
- Portfolio or evidence of account growth, campaign success, and lead-generation results is preferred.
Desired profile
- Combines creativity with commercial awareness and can connect social media activity to measurable business results.
- Can demonstrate audience growth, successful campaigns, and lead generation through prior work.
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