Social Media Manager (clinic)
Role Overview
Hands-on Social Media Manager / Content Creator for a medical clinic in Dubai.
Own the social media and content process from strategy and ideas through filming, publishing, analysis, and optimization.
Content is expected to generate patient inquiries, leads, and sales, not only views or engagement.
Key Skills for This Role
Full Job Posting
Role overview
Hands-on Social Media Manager / Content Creator for a medical clinic in Dubai.
Own the social media and content process from strategy and ideas through filming, publishing, analysis, and optimization.
Content is expected to generate patient inquiries, leads, and sales, not only views or engagement.
Main responsibilities
- Manage the clinic’s Instagram account end-to-end and develop its social media and content strategy.
- Create content plans, concepts, hooks, and scripts; produce and publish Reels, Stories, and other social content.
- Film regularly on-site at the clinic and work with doctors and specialists on expert-led content.
- Make complex medical topics engaging and easy to understand.
- Build content funnels from audience attention and trust to inquiries and bookings.
- Support lead generation, patient acquisition, and sales through content.
- Coordinate with the performance marketing or paid advertising specialist.
- Analyze performance, inquiries, and conversions and continually improve the strategy.
Requirements
- Proven social media management experience and strong hands-on experience with Instagram, Reels, and Stories.
- Independently develop concepts, scripts, and ideas and shoot high-quality mobile content.
- Strong understanding of hooks, storytelling, and short-form video.
- Understand how social content can generate leads, inquiries, and sales.
- Experience with experts, personal brands, or service businesses.
- Professional working English; currently based in Dubai and available for regular on-site filming.
Preferred experience
- Experience with medical clinics, healthcare, beauty, aesthetics, or wellness brands is highly desirable and a strong advantage, but is not mandatory.
- Basic understanding of performance marketing and customer acquisition.
Role approach
The role independently owns the process from strategy and idea through scripting, shooting, content creation, publishing, analysis, optimization, and lead generation.
The focus is business growth and consistently generating interest, inquiries, and potential patients rather than followers, views, or aesthetics alone.
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