Social Media Manager

Health Nag is on a mission to make feeling good a daily habit.

We help people take control of their wellbeing through evidence based advice, actionable health content, and trustworthy, science backed recommendations.

What began as our founder, Natasha’s, raw, relatable, no nonsense educational platform has grown into one of the GCC’s fastest rising wellness movements, an ecosystem where functional health, science, humour, honesty and culture come together to help people feel better every day.

With a fast growing community and a brand built on credibility, relatability and clarity, Health Nag is now expanding across DTC, retail, events and content, with global growth on the horizon.

Our next chapter is to build

the wellness destination of the GCC,

a place people turn to daily for education, entertainment, and empowerment.

Social media sits at the heart of that vision.

We’re looking for someone who can elevate our voice, deepen engagement and turn our channels into a category leading destination for everyday health optimisation.

Someone who brings

boldness, humour, personality, aesthetic excellence and a strong sense of cultural relevance

, while grounding everything in trust, science and actionable wellbeing advice.

If you’re naturally warm, creatively fearless, obsessed with social culture and love turning complex health concepts into thumb stopping, relatable content that people want to watch, save and share, this is your role.

As our Social Media Manager, you will

own and elevate Health Nag’s social presence end-to-end

, shaping how millions across the GCC experience our brand.

You’ll be responsible for turning Health Nag into

*the most entertaining, trusted, and culturally relevant wellness voice in the region*

, a destination where education meets, health and wellness and community is everything.

This is a

highly creative, hands-on role

for someone who loves ideating, filming, editing, storytelling, experimenting with trends, and building a brand personality that people fall in love with.

You will:

· Drive the full content strategy across IG, TikTok, YouTube Shorts and emerging platforms

· Lead Health Nag’s mission to become THE wellness hub of the GCC

, building both reach and retention

· Bring the Founder’s energy, humour, honesty and bold messaging to life in scalable ways

· Create scroll stopping short form videos, memes, educational posts, and cultural moments

· Build and nurture a thriving community around health, hormones, detox, gut health, longevity and everyday wellness

· Partner with creators, experts, clinics, influencers and community ambassadors to extend reach

· Spot and jump on trends early, always through a Health Nag lens

· Collaborate deeply with the Founder on storytelling, tone of voice and content direction

· Work with the growth and creative teams to align content with campaigns, launches and product education

· Plan, script, film and edit high impact short form content (IG Reels, TikTok, Shorts)

· Turn complex health concepts into digestible, fun, bold, shareable content

· Develop a distinct, recognisable Health Nag social voice, witty, informed, warm, and culturally in tune

· Build a weekly/monthly content calendar tied to brand goals, launches and trending health themes

· Maintain high aesthetic standards and brand consistency across all formats

· Engage daily across comments, DMs, Q&As and community prompts

· Build a safe, supportive, educational environment rooted in trust

· Surface insights, questions and emerging topics shaping the community’s needs

· Identify, brief and manage influencers, health professionals, UGC creators, and ambassadors

· Co-create educational content with experts

· Ensure everything produced aligns with Health Nag’s science-backed, compliant messaging

· Track and analyse performance metrics; refine strategy continuously

· Identify cultural moments, regional trends and wellness conversations the brand should own

· Innovate through new formats, series, story arcs and platform opportunities

· Work closely with the Founder and creative team on storytelling and messaging

· Partner with growth to align content with paid strategy, retention, launches and funnels

· Feed insights into product development, campaign ideation and brand evolution

· 4+ years managing social for a consumer, wellness, or creator led brand

· Proven ability to create high-performing short-form video content

· Expert understanding of IG + TikTok culture, humour, editing, and hooks

· Strong creative instincts: you

*get*

what is funny, what is bold, what will resonate

· Great copywriting, warm, witty, sharp, credible

· Confident filming yourself and others, giving direction, and crafting ideas end-to-end

· Proficient in CapCut, Adobe Suite, Canva, Figma or similar tools

· Creative, high-energy, bubbly, a natural bringer of vibes

· Resourceful and scrappy; loves testing, trying, experimenting

· Self-starter: happy working independently at pace

· Deep interest in health, functional medicine, longevity or wellness

· Culturally aware, especially GCC digital culture

· Loves turning science and education into entertainment

· Help shape the

*leading*

wellness movement in the GCC

· Build a brand that genuinely changes lives through functional medicine and lifestyle education

· Work directly with a visionary Founder with a bold voice and mission

· Be the architect of how millions experience and learn from Health Nag

· Join a fast-growing, profitable, ambitious company with huge global potential