Social Media Executive - Freelance
Skills
About This Role
Overview
You will be responsible for creating, editing, and publishing social-first content, adapting editorial stories for social platforms, and representing the brand confidently on camera when required.
The role demands creativity, speed, strong editorial judgment, and fluency in Arabic.
Social Content Creation & Storytelling
- Create daily social content across platforms including Instagram, X, TikTok, YouTube, and LinkedIn.
- Translate editorial stories into engaging, platform-native formats (short videos, reels, stories, carousels, statics).
- Write clear, accurate, and engaging captions and social copy in Arabic and English, aligned with brand tone.
- Support editors and reporters in packaging stories for maximum clarity, reach, and relevance on social platforms.
Video & Visual Production
- Edit short-form and mid-form videos for social using tools such as CapCut, Premiere Pro, Canva, or equivalent.br>Design static visuals, carousels, and templates that align with brand guidelines and platform best practices.
- Prepare subtitles, headlines, thumbnails, and on-screen text optimised for mobile consumption.
- Appear on camera when required for stories, explainers, interviews, or live coverage.
Social Publishing & Performance
- Publish content natively and on schedule across all social platforms.
- Track basic performance metrics (views, engagement, completion rate) and apply insights to future content.
- Assist in testing formats, hooks, captions, and visual treatments to improve performance.
Editorial Standards & Workflow
- Operate within newsroom standards for accuracy, verification, attribution, and representation.
- Work efficiently under tight deadlines in a fast-paced publishing environment.
- Maintain organized files, assets, and version control for reuse and archiving.
Requirements
- Proven experience as a social media executive, content creator, or similar role.
- Strong Arabic language skills (written and spoken) with professional-level English.
- Hands-on experience with video editing and static design for social platforms.
- Strong copywriting skills with an understanding of news, business, and digital storytelling.
- Comfortable and confident appearing on camera for social stories and videos.
- Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
- Ability to work collaboratively with editorial, video, and social teams.
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