Social Media Executive

Social Media Executive– Social Media & Content

About Booch Kombucha

Key Responsibilities

• **Social Media Management:**
• Own and manage all Booch social media platforms (Instagram, LinkedIn, TikTok).
• Plan and schedule weekly content.
• Engage with followers, respond to messages, and grow community presence.
• **Content Creation:**
• Capture and edit photo and video content at Booch events, markets, and activations.
• Create engaging Reels, Stories, and carousel posts.
• Work closely with the founder and team on seasonal campaigns and launches.
• **Email Marketing:**
• Create and send weekly newsletters using platforms like Mailchimp or Flodesk.
• Build and maintain email lists, monitor open rates, and improve engagement.
• **Event Marketing:**
• Support in capturing content during markets and partner events.
• Promote events pre- and post-activation across all platforms.
• **Brand Voice & Messaging:**
• Ensure all written content is in line with Booch’s tone — friendly, cheeky, clear, and on-brand.
• Draft product descriptions, blog headers, captions, and key messaging when required.

Requirements

• **Location:** Must live near Dubai Investment Park or Al Rigga — or be willing to relocate.
• **Language:** Must have **strong spoken and written English** (no exceptions).
• **Experience:**
• 2+ years in marketing, social media, or content creation.
• Experience in managing Instagram, TikTok, and newsletters.
• Skilled in using Canva, basic video editing apps, and Instagram native tools.
• **Other:**
• Confident capturing content using an iPhone or DSLR.
• Willing to learn, flexible, and open to feedback.
• High attention to detail and deadlines.
• Comfortable working in a small, fast-paced team.

Bonus Skills (Nice To Have)

• Knowledge of kombucha or health and wellness products.
• Previous work in FMCG, food/beverage, or startups.
• Basic understanding of analytics and ad performance (Meta Ads, IG insights).

Job Type: Full-time